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M&A Deal Summary

Swoopos Acquires TI Health

On March 1, 2023, Swoopos acquired marketing company TI Health from Halyard Capital

Acquisition Highlights
  • This is Swoopos’ 1st transaction in the Marketing sector.
  • This is Swoopos’ 1st transaction in the United States.
  • This is Swoopos’ 1st transaction in New York.

M&A Deal Summary
Date 2023-03-01
Target TI Health
Sector Marketing
Buyer(s) Swoopos
Sellers(s) Halyard Capital
Deal Type Merger

Target

TI Health

New York, New York, United States
TI Health is a healthcare and pharmaceutical digital advertising product line. TI Health is based in New York.

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Buyer(S) 1

Buyer

Swoopos

Milton Keynes, United Kingdom
Category Company
Founded 2017
Sector Information Technology
DESCRIPTION

Swoopos is a provider of Mobile Point of Sale (“MPOS”) universal payments system that combines ePOS and cloud-based technology to deliver rich data analysis for businesses operating in the hospitality, and, soon the retail sector. The system includes a mobile wallet, booking system, and mobile ordering, as well as a management reporting suite to help the retailer capture and monitor customer data. Swoopos was founded in 2017 and is based in Milton Keynes, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1

Seller(S) 1

SELLER

Halyard Capital

New York, New York, United States

Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively within the media, communications and business services industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American based opportunities. Halyard Capital was formed in 2000 and is based in New York, New York.

DEAL STATS #
Overall 26 of 26
Sector (Marketing) 7 of 7
Type (Merger) 1 of 1
State (New York) 4 of 4
Country (United States) 26 of 26
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-01 OneSource Virtual

Dallas, Texas, United States

OneSource Virtual is a provider of Workday Services, Solutions, and Products. OSV operates in North America and Europe to deliver outcomes that boost productivity, improve compliance, and increase internal capacity for over 1,300 customers around the world. OneSource Virtual HR was founded in 2008 and is based in Dallas, Texas.

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