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  6. Mobify Acquires Pathful

M&A Deal Summary

Mobify Acquires Pathful

On April 18, 2016, Mobify acquired information technology company Pathful

Acquisition Highlights
  • This is Mobify’s 1st transaction in the Information Technology sector.
  • This is Mobify’s 2nd transaction in the United States.
  • This is Mobify’s 1st transaction in Texas.
Investment Fate
  • Pathful was sold to a financial buyer in 2021.

M&A Deal Summary
Date 2016-04-18
Target Pathful
Sector Information Technology
Buyer(s) Mobify
Deal Type Add-on Acquisition

Target

Pathful

Dallas, Texas, United States
Pathful is a provider of advanced machine learning-based technology for behaviour-based targeting. Pathful helps retailers and B2B customers understand how visitors interact with content, capturing micro interactions on the web as well as with desktop and mobile devices to surface content that engages with customers and increases conversions. Pathful machine algorithms are able to generate and analyze 25 times the data of Google Analytics for unparalleled on-page insights. Pathful was founded in 2011 and is based in Dallas, Texas.

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Buyer(S) 1

Buyer

Mobify

Vancouver, British Columbia, Canada
Category Company
Founded 2007
Sector Information Technology
DESCRIPTION

Mobify is a provider of Progressive Web Apps for e-commerce for retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations and win loyal customer relationships. The Mobify Platform delivers a unified customer experience across mobile web and apps while building customer relationships through push notifications and store drivers. Mobify was founded in 2007 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Texas M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-30 Dónde

Cincinnati, Ohio, United States

Dónde, Inc. is a platform which helps marketers serve customized content to consumers using geolocation technology.

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