Add-on Acquisition • Digital Media

MNTN Acquires QuickFrame

On January 20, 2022, MNTN acquired digital media company QuickFrame

Acquisition Context

This is MNTN’s 1st transaction in the Digital Media sector.
This is MNTN’s 2nd transaction in the United States.
This is MNTN’s 1st transaction in Florida.

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M&A Deal Summary
Date	January 20, 2022
Target	QuickFrame
Sector	Digital Media
Buyer(s)	MNTN
Deal Type	Add-on Acquisition

Target Company

QuickFrame

Coral Gables, Florida, United States

QuickFrame is a video creation and insights platform that streamlines the original creation process, enabling a diverse set of customers to create video content for every platform, audience, and objective. Customers use the Global Video Hub platform to access QuickFrame’s collective of video creators and quickly understand which creative drives results using the proprietary AI-powered Video Vitals insights tool. QuickFrame was formed in 2015 and is based in Coral Gables, Florida.

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Buyer Overview 1

Buyer

MNTN

Austin, Texas, United States

Category	Company
Founded	2010
Sector	Software
Revenue	226M USD (2024)

DESCRIPTION

MNTN provides advertising software for brands to drive measurable conversions, revenue, site visits, and more through the power of television. The company's Performance TV is a Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns. MNTN was founded in 2010 and is based in Austin, Texas.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	2 of 2
State: Florida	1 of 1
Country: United States	2 of 2
Year: 2022	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-06-24	Maximum Effort United States Maximum Effort makes movies, tv-series, content, ads, and cocktails for the personal amusement of Hollywood Star Ryan Reynolds.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-06-24

Maximum Effort

United States

Maximum Effort makes movies, tv-series, content, ads, and cocktails for the personal amusement of Hollywood Star Ryan Reynolds.

Buy

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