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  6. Mixpanel Acquires DoubleLoop

M&A Deal Summary

Mixpanel Acquires DoubleLoop

On October 7, 2025, Mixpanel acquired internet software and services company DoubleLoop

Acquisition Highlights
  • This is Mixpanel’s 1st transaction in the Internet Software and Services sector.
  • This is Mixpanel’s 1st transaction in the United States.
  • This is Mixpanel’s 1st transaction in California.

M&A Deal Summary
Date 2025-10-07
Target DoubleLoop
Sector Internet Software and Services
Buyer(s) Mixpanel
Deal Type Add-on Acquisition

Target

DoubleLoop

Albany, California, United States
DoubleLoop offers AI-powered business value frameworks enabling teams to align strategic goals with the metrics that drive success. Leveraging AI and proven frameworks, it helps innovators identify, structure, and prioritize the measures that matter most. DoubleLoop is based in Albany, California.

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Buyer(S) 1

Buyer

Mixpanel

San Francisco, California, United States
Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Mixpanel is a product analytics provider with UI and product-led growth strategy, empowering companies to answer more than 70M product questions monthly about how users engage with their websites and apps. Mixpanel was founded in 2009 and is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
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