M&A Deal Summary

Mixed Martial Arts Group Acquires Hype

On May 14, 2024, Mixed Martial Arts Group acquired internet software and services company Hype

Acquisition Highlights
  • This is Mixed Martial Arts Group’s 1st transaction in the Internet Software and Services sector.
  • This is Mixed Martial Arts Group’s 1st transaction in the United States.
  • This is Mixed Martial Arts Group’s 1st transaction in California.

M&A Deal Summary

Date 2024-05-14
Target Hype
Sector Internet Software and Services
Buyer(s) Mixed Martial Arts Group
Deal Type Add-on Acquisition

Target

Hype

Covina, California, United States
Hype is a subscription-based mobile marketing platform designed to help small businesses grow in today's age of social media. Hype was founded in 2016 and is based in Covina, California.

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Buyer(S) 1

Buyer

Mixed Martial Arts Group

Manly, Australia

Category Company
Founded 2013
Sector Consumer Services
Revenue 1M AUD (2023)
DESCRIPTION

Mixed Martial Arts Group is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities. Mixed Martial Arts Group was incorporated in 2013 and is based in Manly, Australia.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1