M&A Deal Summary

Mission Lane Acquires Honeydue

On May 24, 2021, Mission Lane acquired internet software and services company Honeydue

Acquisition Highlights
  • This is Mission Lane’s 1st transaction in the Internet Software and Services sector.
  • This is Mission Lane’s 1st transaction in the United States.
  • This is Mission Lane’s 1st transaction in California.

M&A Deal Summary

Date 2021-05-24
Target Honeydue
Sector Internet Software and Services
Buyer(s) Mission Lane
Deal Type Add-on Acquisition

Target

Honeydue

San Francisco, California, United States
Honeydue is a financial technology company providing digital applications and banking services to help consumers manage their finances and develop stronger financial literacy and habits. Honeydue is based in San Francisco, California.

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Buyer(S) 1

Buyer

Mission Lane

Atlanta, Georgia, United States

Category Company
Founded 2018
Sector Financial Services
DESCRIPTION

Mission Lane is a purpose-driven financial services company that leverages advanced technology, data analytics, and machine learning to provide a dignified customer experience to people who are working hard to build or rebuild their credit and improve their financial lives. Mission Lane's credit cards have terms that are better and easier to understand than most of the alternatives available to people with less-than-pristine credit or limited credit history. Mission Lane was founded in 2018 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1