M&A Deal Summary

Miroma Group Acquires Way To Blue

On November 28, 2018, Miroma Group acquired digital media company Way To Blue

Acquisition Highlights
  • This is Miroma Group’s 1st transaction in the Digital Media sector.
  • This is Miroma Group’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2018-11-28
Target Way To Blue
Sector Digital Media
Buyer(s) Miroma Group
Deal Type Add-on Acquisition

Target

Way To Blue

London, United Kingdom
Way To Blue Ltd. is an integrated communications agency working with consumer, lifestyle and entertainment brands. Core services include research, social, publicity, influencer and digital marketing, creative and production, digital development plus media planning and buying. Way To Blue Ltd. was founded in 1999 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Miroma Group

London, United Kingdom
Category Company
Founded 2008
Sector Marketing
DESCRIPTION

Miroma Group Ltd. is an end-to-end marketing and communications collective offering ideation, creation and distribution services to a diverse array of clients in multiple industry verticals. Miroma Group Ltd. was founded in 2008 and is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2018) 1 of 1
Mergr

Product

Company

Legal