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MiQ is a global programmatic media partner that helps businesses to scale and deliver proven ROI through its media offering, analytical solutions, and tech platform. The company turns data into high-performing advertising campaigns and provides real-time insights to drive tangible business change. MiQ was formed in 2010 and is based in London, United Kingdom.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 2 |
| Sector: Internet Software and Services M&A | 1 of 1 |
| Type: Add-on Acquisition M&A Deals | 2 of 2 |
| Country: France M&A | 1 of 1 |
| Year: 2023 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-11-03 |
Airgrid
London, United Kingdom Airgrid is a privacy-first audience platform that enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation. Instead of using cookie-based data, the company uses machine learning to segment publisher audiences without the use of any identifiers. It then stores, models, and activates locally on-device or “at the edge” so that user data never leaves a device. In addition to maximizing yield for publishers, these capabilities supercharge marketer audience strategies across a network of premium publishers, without ever having to handle user data, and increase reach in cookieless environments, such as the Safari web browser. Airgrid is based in London. |
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