M&A Deal Summary

MindBody Acquires ZeeZor

On March 3, 2020, MindBody acquired internet software and services company ZeeZor

Acquisition Highlights
  • This is MindBody’s 7th transaction in the Internet Software and Services sector.
  • This is MindBody’s 9th transaction in the United States.
  • This is MindBody’s 2nd transaction in Georgia.

M&A Deal Summary

Date 2020-03-03
Target ZeeZor
Sector Internet Software and Services
Buyer(s) MindBody
Deal Type Add-on Acquisition

Target

ZeeZor

Suwanee, Georgia, United States
ZeeZor LLC is a real-time analytics and staff engagement platform for salon and spa businesses. ZeeZor was established in 2015 and is based in Suwanee, Georgia.

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Buyer(S) 1

Buyer

MindBody

San Luis Obispo, California, United States

Category Company
Founded 2001
Sector Software
Employees1,000
Revenue 101M USD (2015)
DESCRIPTION

MindBody is a technology platform for the fitness, beauty and wellness services industries. Local entrepreneurs worldwide use MINDBODY’s integrated software and payments platform to run, market and build their businesses. Consumers use MINDBODY to more easily find, engage and transact with fitness, wellness and beauty providers in their local communities. MindBody was formed in 2001 and is based in San Luis Obispo, California.


DEAL STATS #
Overall 9 of 10
Sector: Internet Software and Services M&A 7 of 7
Type: Add-on Acquisition M&A Deals 9 of 10
State: Georgia M&A 2 of 2
Country: United States M&A 9 of 10
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-07 Bowtie Labs

New York, New York, United States

Bowtie Labs, Inc. is an automated AI-driven virtual receptionist solution for appointment-based businesses. Bowtie automatically books clients, answers questions and enables live chat over SMS and web. Bowtie Labs, Inc. was founded in 2016 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-13 ClassPass

New York, New York, United States

ClassPass connects members to a variety of fitness experiences, including yoga, cycling, pilates, barre, running, strength training, dance, sports, videos, and more with over 10,000 partners in 50 cities worldwide. ClassPass was formed in 2013 and is based in New York City.

Buy -