Add-on Acquisition • Internet Software and Services

MindBody Acquires Bowtie Labs

On May 7, 2019, MindBody acquired internet software and services company Bowtie Labs

Acquisition Context
  • This is MindBody’s 6th transaction in the Internet Software and Services sector.
  • This is MindBody’s 8th transaction in the United States.
  • This is MindBody’s 2nd transaction in New York.

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M&A Deal Summary

Date May 7, 2019
Target Bowtie Labs
Sector Internet Software and Services
Buyer(s) MindBody
Deal Type Add-on Acquisition

Target Company

Bowtie Labs

New York, New York, United States
Bowtie Labs, Inc. is an automated AI-driven virtual receptionist solution for appointment-based businesses. Bowtie automatically books clients, answers questions and enables live chat over SMS and web. Bowtie Labs, Inc. was founded in 2016 and is based in New York City.
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Buyer Overview 1

Buyer

MindBody

San Luis Obispo, California, United States

Category Company
Founded 2001
Sector Software
Employees1,000
Revenue 101M USD (2015)
DESCRIPTION

MindBody is a technology platform for the fitness, beauty and wellness services industries. Local entrepreneurs worldwide use MINDBODY’s integrated software and payments platform to run, market and build their businesses. Consumers use MINDBODY to more easily find, engage and transact with fitness, wellness and beauty providers in their local communities. MindBody was formed in 2001 and is based in San Luis Obispo, California.


Deal Context for Buyer #
Overall 8 of 10
Sector: Internet Software and Services 6 of 7
Type: Add-on Acquisition 8 of 10
State: New York 2 of 3
Country: United States 8 of 10
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-12 Booker Software

New York, New York, United States

Booker Software, Inc. is a provider of technology platform in service commerce, delivering an end-to-end platform for business owners to compete in the rapidly growing market for local services. Booker Software was founded in 2010 and is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-03 ZeeZor

Suwanee, Georgia, United States

ZeeZor LLC is a real-time analytics and staff engagement platform for salon and spa businesses. ZeeZor was established in 2015 and is based in Suwanee, Georgia.

Buy -