M&A Deal Summary

Millpond Equity Partners and Convergent Capital Partners Acquire BrandRep

On January 9, 2018, private equity firm Millpond Equity Partners and growth capital firm Convergent Capital Partners acquired digital media company BrandRep

Acquisition Highlights
  • This is Millpond Equity Partners’ 1st and Convergent Capital Partners’ 1st transaction in the Digital Media sector.
  • This is Millpond Equity Partners’ 3rd and Convergent Capital Partners’ 58th transaction in the United States.
  • This is Millpond Equity Partners’ 1st and Convergent Capital Partners’ 13th transaction in California.

M&A Deal Summary

Date 2018-01-09
Target BrandRep
Sector Digital Media
Buyer(s) Millpond Equity Partners
Convergent Capital Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) FocalPoint Securities (Financial)

Target

BrandRep

Santa Ana, California, United States
BrandRep is a provider of digital marketing services for small and medium-sized businesses. BrandRep combines a broad offering, providing a one-stop solution to businesses, with an attractive price point and an efficient, scalable delivery and service platform ideal for its SMB target market. BrandRep was founded in 2009 and is based in Santa Ana, California.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 2

DESCRIPTION

Millpond Equity Partners is a private equity firm focused on investing in companies operating in the education, training, or outsourced services sectors. The Firm will consider opportunities throughout the US and Canada and seeks businesses with up to $15 million in EBITDA. Specific areas of interest include education providers, assessment/testing services, career prep, compliance and risk management, human resources outsourcing, quality assurance, marketing services, and data collection providers. Millpond Equity Partners was formed in 2014 and is based in Boca Raton, Florida.


DEAL STATS #
Overall 3 of 9
Sector (Digital Media) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 1 of 3
State (California) 1 of 1
Country (United States) 3 of 9
Year (2018) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-21 Science Interactive

Englewood, Colorado, United States

Science Interactive is a provider of K-12, higher education, museums, libraries, laboratories, and distributors worldwide with comprehensive, standard-aligned content and educational products, services, and software. Science Interactive is based in Englewood, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-02 PDS

Lake Worth, Florida, United States

PDS is a provider of business consulting, data analytics, and intelligence solutions to independent pharmacies in North America. PDS was founded in 1998 and is based in Lake Worth, Florida.

Buy -
DESCRIPTION

Convergent Capital is a private investment firm that provides growth and debenture financing to late-stage growth companies. Convergent prefers to commit $3 to $12 million per transaction in businesses with at least $10 million in revenues. Convergent is a generalist investor and will consider businesses in a wide range of industries. Investment funds are typically used to assist growth, but the firm can also structure investments around buyouts, recapitalizations, consolidations, and add-on acquisitions. Convergent is licensed as a SBIC. Convergent Capital was formed in 1999 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 58 of 62
Sector (Digital Media) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 25 of 25
State (California) 13 of 13
Country (United States) 58 of 62
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-05 Staff One HR

Dallas, Texas, United States

Staff One, Inc. is a provider of human resources including payroll, benefits, workers compensation coverage, retirement plans and other personnel services, allowing business clients to focus on their core competencies.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-01 BSI

Delray Beach, Florida, United States

Best Security Industries, Inc. is a manufacturer and distributor of compatible electronic article surveillance products (EAS) tags, labels, and systems that retailers install to prevent shoplifting. Best Security Industries was founded in 1987 and is based in Delray Beach, Florida.

Sell -