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  6. Millennial Media Acquires Nexage

M&A Deal Summary

Millennial Media Acquires Nexage

On September 23, 2014, Millennial Media acquired media company Nexage for 108M USD

Acquisition Highlights
  • This is Millennial Media’s 2nd transaction in the Media sector.
  • This is Millennial Media’s 2nd largest (disclosed) transaction.
  • This is Millennial Media’s 5th transaction in the United States.
  • This is Millennial Media’s 2nd transaction in Massachusetts.

M&A Deal Summary
Date 2014-09-23
Target Nexage
Sector Media
Buyer(s) Millennial Media
Deal Type Add-on Acquisition
Deal Value 108M USD
Advisor(s) GCA Corporation (Financial)

Target

Nexage

Boston, Massachusetts, United States
Nexage, Inc. is a provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising.

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Buyer(S) 1

Buyer

Millennial Media

Baltimore, Maryland, United States
Category Company
Founded 2006
Sector Marketing
Employees636
Revenue 296M USD (2014)
DESCRIPTION

Millennial Media, Inc. is an independent mobile ad marketplace, making mobile simple for the world’s top brands, app developers and mobile web publishers.

DEAL STATS #
Overall 5 of 5
Sector: Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
State: Massachusetts M&A 2 of 2
Country: United States M&A 5 of 5
Year: 2014 M&A 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-19 Jumptap

Boston, Massachusetts, United States

Jumptap, Inc. is a carrier-branded mobile search and advertising.

Buy $225M
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