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  6. Millennial Media Acquires Jumptap

M&A Deal Summary

Millennial Media Acquires Jumptap

On August 19, 2013, Millennial Media acquired marketing company Jumptap for 225M USD

Acquisition Highlights
  • This is Millennial Media’s 1st transaction in the Marketing sector.
  • This is Millennial Media’s largest (disclosed) transaction.
  • This is Millennial Media’s 4th transaction in the United States.
  • This is Millennial Media’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2013-08-19
Target Jumptap
Sector Marketing
Buyer(s) Millennial Media
Deal Type Add-on Acquisition
Deal Value 225M USD

Target

Jumptap

Boston, Massachusetts, United States
Jumptap, Inc. is a carrier-branded mobile search and advertising.

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Buyer(S) 1

Buyer

Millennial Media

Baltimore, Maryland, United States
Category Company
Founded 2006
Sector Marketing
Employees636
Revenue 296M USD (2014)
DESCRIPTION

Millennial Media, Inc. is an independent mobile ad marketplace, making mobile simple for the world’s top brands, app developers and mobile web publishers.

DEAL STATS #
Overall 4 of 5
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 5
State: Massachusetts M&A 1 of 2
Country: United States M&A 4 of 5
Year: 2013 M&A 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-20 Metaresolver

San Francisco, California, United States

Metaresolver, Inc. is a mobile media buying and targeting platform.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-23 Nexage

Boston, Massachusetts, United States

Nexage, Inc. is a provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising.

Buy $108M
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