Stake Purchase • Internet Software and Services

Millennial Esports Invests In LetsGoRacing

On October 10, 2019, Millennial Esports invested in internet software and services company LetsGoRacing

Investment Context
  • This is Millennial Esports’ 1st transaction in the Internet Software and Services sector.
  • This is Millennial Esports’ 2nd transaction in the United Kingdom.

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Investment Summary

Date October 10, 2019
Target LetsGoRacing
Sector Internet Software and Services
Investor(s) Millennial Esports
Deal Type Stake Purchase

Target Company

LetsGoRacing

London, United Kingdom
LetsGoRacing is a YouTube channel that focuses on motorsport and esports racing content, from the creators of The Apprentice. The channel has achieved more than 40 million views from fans across the globe who have watched an incredible 270 million minutes of content since 2013. That equates to 513 years of viewing of Racing, motorsport, gaming, features and esports competitions.
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Investor Overview 1

Investor

Millennial Esports

Toronto, Ontario, Canada

Category Company
Founded 2016
Sector Digital Media
DESCRIPTION

Millennial Esports Corp. owns and operates "thE Arena", Las Vegas' first permanent Esports Arena and studio. "thE Arena" is a state of the art 15,000 square foot facility located on world famous Fremont Street, at the Neonopolis, in the heart of Downtown Las Vegas. Millennial Esports also owns and operates streamhatchet.com, a data analytics company that provides meaningful analytics and business intelligence for those persons and entities involved in video game streaming. The Company operates millennialesports.gg, an Esports platform and online community, which provides gamers with a variety of online competitions, leagues and ladders, giving them an opportunity to win prizes and garner recognition within the global Esports community.


Deal Context for Investor #
Overall 5 of 5
Sector: Internet Software and Services 1 of 1
Type: Stake Purchase 1 of 1
Country: United Kingdom 2 of 2
Year: 2019 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-25 DriverDB AB

Sundsvall, Sweden

DriverDB AB is a data provider to racing drivers and the general motorsport industry and has more than 70,000 active monthly users. DriverDB is based in Sundsvall, Sweden.

Buy £140K