1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Denmark >
  5. Midsona Acquires System Frugt

M&A Deal Summary

Midsona Acquires System Frugt

On October 7, 2020, Midsona acquired food company System Frugt from BWB Partners

Acquisition Highlights
  • This is Midsona’s 6th transaction in the Food sector.
  • This is Midsona’s 2nd transaction in Denmark.

M&A Deal Summary
Date 2020-10-07
Target System Frugt
Sector Food
Buyer(s) Midsona
Sellers(s) BWB Partners
Deal Type Add-on Acquisition

Target

System Frugt

Tilst, Denmark
System Frugt engages in the development, manufacture, and branding of healthy snacks such as dried fruit and nuts. System Frugt also has a strong position in hand-cooked crisps and packaged fresh fruit and vegetables. System Frugt was founded in 1990 and is based in Tilst, Denmark.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Midsona

Malmo, Sweden
Category Company
Founded 1892
Sector Consumer Products
Employees768
Revenue 3.7B SEK (2024)
DESCRIPTION

Midsona is a provider of health foods, personal care and hygiene. Midsona also sells a number of established international brands under license. Midsona was founded in 1892 and is based in Malmo, Sweden.

DEAL STATS #
Overall 7 of 8
Sector: Food M&A 6 of 6
Type: Add-on Acquisition M&A Deals 5 of 6
Country: Denmark M&A 2 of 2
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-05 Internatural AB

Orebro, Sweden

Internatural AB is a distributor and marketer of organic, plant-based and other lifestyle food products in Sweden and Norway. Internatural has a strong portfolio of well recognized proprietary brands complemented by local and international third party brands. Internatural is the holding entity of the operating companies Kung Markatta AB and Alma Norge AS.

Buy kr810M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-20 Vitality

Jakobstad, Finland

Vitality and Oy comprise Bertil’s Health Oy, which develops and manufactures health products, and well-being wholesaler Makrobios Oy. Bertil’s Health’s portfolio includes not only its flagship Bertil’s range but also many well-known brands such as Omega-7 buckthorn-oil products, Carmolis, Kyolic, Membrasin, Karpalact, and Rikas. Makrobios range includes Makrobios Oy’s own supplement range “Makrobios Health” and their organic food products, while also well-known brands such as Ecover, Pukka, and Le Pain des Fleurs. Vitality was formed in 1960 and is based in Jakobstad, Finland.

Buy kr116M

Seller(S) 1

SELLER

BWB Partners

Kokkedal, Denmark

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 2.3B DKK
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

BWB Partners is an independent generalist buyout private equity firm that looks to acquire and invest in small to mid-sized companies in Denmark. The Firm seeks to invest in companies operating in niche industries, with growing strong markets, and led by experienced management teams. BWB Partners was formed in 2005 and is based in Kokkkedal.

DEAL STATS #
Overall 13 of 16
Sector: Food M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 5
Country: Denmark M&A 12 of 14
Year: 2020 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-09 PEDAX

Bitburg, Germany

PEDAX offers a complete range of machines and plants for the processing of reinforcing steel. PEDAX always supplies the right solution for every plant, every project, and every special requirement. PEDAX was founded in 1997 and is based in Bitburg, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-18 Heatex

Malmo, Sweden

Heatex engages in the development and production of air-to-air heat exchangers for building ventilation and for cooling electronic equipment in the IT, telecom and energy industries. Heatex was founded in 1987 and is based in Malmo, Sweden.

Sell -
Mergr

Solution for

Product

Company

Legal