M&A Deal Summary

Midsona Acquires Internatural AB

On July 5, 2016, Midsona acquired distribution company Internatural AB from Priveq for 810M SEK

Acquisition Highlights
  • This is Midsona’s 1st transaction in the Distribution sector.
  • This is Midsona’s largest (disclosed) transaction.
  • This is Midsona’s 2nd transaction in Sweden.

M&A Deal Summary

Date 2016-07-05
Target Internatural AB
Sector Distribution
Buyer(s) Midsona
Sellers(s) Priveq
Deal Type Add-on Acquisition
Deal Value 810M SEK

Target

Internatural AB

Orebro, Sweden
Internatural AB is a distributor and marketer of organic, plant-based and other lifestyle food products in Sweden and Norway. Internatural has a strong portfolio of well recognized proprietary brands complemented by local and international third party brands. Internatural is the holding entity of the operating companies Kung Markatta AB and Alma Norge AS.

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Buyer(S) 1

Buyer

Midsona

Malmo, Sweden

Category Company
Founded 1892
Sector Consumer Products
Employees777
Revenue 3.8B SEK (2023)
DESCRIPTION

Midsona is a provider of health foods, personal care and hygiene. Midsona also sells a number of established international brands under license. Midsona was founded in 1892 and is based in Malmo, Sweden.


DEAL STATS #
Overall 6 of 8
Sector (Distribution) 1 of 1
Type (Add-on Acquisition) 4 of 6
Country (Sweden) 2 of 2
Year (2016) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-01 Urtekram International A/S

Mariager, Denmark

Urtekram International A/S is a provider of an organic food in the Nordic region. The brand is represented in 40 countries with the base in the Nordic region.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-07 System Frugt

Tilst, Denmark

System Frugt engages in the development, manufacture, and branding of healthy snacks such as dried fruit and nuts. System Frugt also has a strong position in hand-cooked crisps and packaged fresh fruit and vegetables. System Frugt was founded in 1990 and is based in Tilst, Denmark.

Buy -

Seller(S) 1

SELLER

Priveq

Stockholm, Sweden

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1983
PE ASSETS 6.3B SEK
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Priveq is a private equity firm that invests in privately owned, small and medium-sized Scandinavian companies. Priveq targets profitable businesses with strong market positions and growth potential. The Firm looks to invest SEK 5 – 200 million in companies with sales typically greater than SEK 100 million. Priveq generally seeks equity between 30 and 70 percent in portfolio companies. The Firm will invest in a wide range of industries, but avoids real estate. Prospective transaction types include MBOs and growth capital financings. Priveq Investment was formerly known as Skandia Investment AB. The Firm was formed in 1983 and is based in Stockholm.


DEAL STATS #
Overall 17 of 34
Sector (Distribution) 1 of 1
Type (Add-on Acquisition) 7 of 12
Country (Sweden) 16 of 31
Year (2016) 2 of 4
Size (of disclosed) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-22 Visual Art AB

Stockholm, Sweden

Visual Art AB is a full-service agency offers a unique complete solution including strategic advice, design, installation, production, software and service & support. Visual Art Group helps global customers to create sustainable and future-proof communications solutions. Intelligent menu boards at McDonald’s in the Nordics and Europe, voice-controlled interactive digital mirror in the H&M-store at Times Square, giant LED at the Mall of Scandinavia shopping center in Stockholm and digital outdoor advertising in the Nordic region – Visual Art Group has a broad range in its offer.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-26 Mediaplanet International

Stockholm, Sweden

Mediaplanet International is a digital media agency that publish print and digital campaigns about the most timely health, business, technology, lifestyle, education, and corporate social responsibility topics. Mediaplanet International was established in 2002 and is based in Stockholm, Sweden.

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