M&A Deal Summary

Middleton Partners Acquires O2Cool

On November 6, 2018, distressed investor Middleton Partners acquired consumer products company O2Cool from Waveland Investments

Acquisition Highlights
  • This is Middleton Partners’ 1st transaction in the Consumer Products sector.
  • This is Middleton Partners’ 2nd transaction in the United States.
  • This is Middleton Partners’ 2nd transaction in Illinois.

M&A Deal Summary
Date 2018-11-06
Target O2Cool
Sector Consumer Products
Buyer(s) Middleton Partners
Sellers(s) Waveland Investments
Deal Type Add-on Acquisition

Target

O2Cool

Chicago, Illinois, United States
O2Cool is a designer, manufacturer, and distributor of creative consumer products. The Company specializes in patent-protected cooling, hydration, patio, pool, and beach solutions that appeal to active consumers and pet owners. O2C was founded in 1992 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Middleton Partners

Investor Investor Investor Investor Investor

Category Distressed Investor
Size Small
Type Sector Agnostic
DESCRIPTION

Middleton Partners is a private investment firm primarily focused on real estate opportunities. In addition to investing in real estate, Middleton also considers direct investments in operating companies as well as venture capital investing. Middleton Partners is based in Northbrook, Illinois.

DEAL STATS #
Overall 2 of 3
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Illinois) 2 of 2
Country (United States) 2 of 3
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-20 Maurice Sporting Goods

Northbrook, Illinois, United States

Maurice Sporting Goods is a family owned wholesaler of sporting goods products in the fishing, hunting, outdoor recreation, marine, sports licensing and outdoor gift categories, serving mass retailers and independent dealers throughout the United States, Canada and other international markets. Maurice also operates a portfolio of sourcing and manufacturing companies containing recognizable brands such as Shoreline Marine, South Bend Fishing Tackle and Rivers Edge Outdoor themed gift products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 Food Service Exchange

Flower Mound, Texas, United States

Food Service Exchange (FSX) is an online marketplace connecting manufacturers and distributors in the foodservice equipment and supply space with restaurants and other end-use consumers. Inventory availability will be focused on clearance of obsolete, discontinued and overstock. FSX will revolutionize the way manufacturers and end users will connect.

Buy -

Seller(S) 1

SELLER

Waveland Investments

Highland Park, Illinois, United States
Category Private Equity Firm
Founded 2000
Size Small
Type Sector Agnostic
DESCRIPTION

Waveland Investments LLC is a private investment firm focused on lower middle market companies operating in the manufacturing, distribution or service sectors. Waveland pursues companies with revenues of at least $10 million and EBITDA of $1 to $8 million. The Firm primarily seeks buyouts of healthy businesses, but will consider select turnaround situations. Waveland Investments LLC is based in Chicago, Illinois.

DEAL STATS #
Overall 4 of 7
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 3 of 5
State (Illinois) 3 of 3
Country (United States) 4 of 7
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-06 Always For Me

New York, New York, United States

Always For Me is an online retailer of fashionable plus size swimwear, cover-ups, activewear and lingerie. Always For Me caters to women with plus size clothing that is trendy and affordable. Company offers exceptionally beautiful styles for all body types in high-performance and long-wearing fabrics that bend, stretch and jump with you. Always For Me was founded in 2000 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-04 Always For Me

New York, New York, United States

Always For Me is an online retailer of fashionable plus size swimwear, cover-ups, activewear and lingerie. Always For Me caters to women with plus size clothing that is trendy and affordable. Company offers exceptionally beautiful styles for all body types in high-performance and long-wearing fabrics that bend, stretch and jump with you. Always For Me was founded in 2000 and is based in New York City.

Sell -
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