M&A Deal Summary

Mid Europa Partners Acquires Moji Brendovi

On February 2, 2015, private equity firm Mid Europa Partners acquired food company Moji Brendovi from Salford Capital Partners

Acquisition Highlights
  • This is Mid Europa Partners’ 1st transaction in the Food sector.
  • This is Mid Europa Partners’ 2nd transaction in Serbia.

M&A Deal Summary

Date 2015-02-02
Target Moji Brendovi
Sector Food
Buyer(s) Mid Europa Partners
Sellers(s) Salford Capital Partners
Deal Type Secondary Buyout

Target

Moji Brendovi

Belgrade, Serbia
Moji Brendovi is a provider of milk and dairy products. Moji Brendovi is based in Belgrade, Serbia.

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Buyer(S) 1

Buyer

Mid Europa Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 5.3B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Mid Europa Partners is a private equity firm focused on investing in Central and Eastern Europe. Mid Europa prefers control based investments in market leading companies operating in industries with high barriers to entry. Sectors of interest include telecom, media, utilities, transportation, natural resources, industrial, healthcare, building materials, manufacturing, and agriculture. The Firm looks to commit €75 to €200 million of equity capital per transaction in businesses valued up to €500 million. Prospective transaction types include buyouts, take-privates, divestitures, turnarounds, and large scale expansions. Mid Europa Partners is the successor entity to EMP Europe Ltd, which was formed in 1999. Mid Europa has offices in Budapest, Warsaw, and London.


DEAL STATS #
Overall 28 of 44
Sector (Food) 1 of 3
Type (Secondary Buyout) 4 of 13
Country (Serbia) 2 of 3
Year (2015) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-19 Norican Group

Herlev, Denmark

Norican Group designs, manufactures, distributes, installs and maintains a wide range of moulding and surface preparation solutions, including standard and custom tailored stationary moulding, wheel-blast and air-blast systems, and related replacement parts and aftermarket services. Norican Group was founded in 2008 and is based in Herlev, Denmark.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-04 Regina Maria

Bucharest, Romania

Regina Maria is a medical services company currently operating 8 clinics for primary care in Bucharest, a surgery clinic, women’s’ clinic and maternity services. The company has a major focus on corporate subscriptions, providing integrated medical services for more than 43,000 subscribers. Regina Maria was founded in 1991 and is based in Bucharest, Romania.

Buy -

Seller(S) 1

SELLER

Salford Capital Partners

Belgrade, Serbia

Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Salford Capital is a private equity firm focused on investing in companies through Central and Eastern Europe, as well as the former Soviet Union. Salford looks for opportunities where the firm can acquire controlling stakes in 'attractive but overlooked assets'. The Firm takes an active role in restructuring businesses and building value. Salford Capital was formed in 2001 and has offices in Belgrade, Moscow, London, and Tbilisi, Georgia.


DEAL STATS #
Overall 4 of 5
Sector (Food) 1 of 1
Type (Secondary Buyout) 1 of 1
Country (Serbia) 2 of 3
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-22 IDS Borjomi Beverages NV

Kyiv, Ukraine

IDS Borjomi Beverages is the largest independent producer and one of the three largest producers overall of natural mineral water in the fast-growing markets across the CIS and the Baltic countries.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-05 Knjaz Miloš a.d.

Arandjelovac, Serbia

Knjaz Miloš a.d. is the largest producer of mineral water and energy drinks on the Serbian market. Knjaz Milos engages in beverages business in former Yugoslavia with an undisputed leadership in the mineral water market in Serbia and Montenegro and is number three in Macedonia and Bosnia. In addition to its mineral water activities, Knjaz Milos, through Guarana, is the number one player in the energy drink segment in Serbia & Montenegro and is the number one juice player in the Serbian HORECA channel.

Sell -