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M&A Deal Summary

Microsoft Acquires Greenfield Online

On September 10, 2008, Microsoft acquired internet software and services company Greenfield Online for 486M USD

Acquisition Highlights
  • This is Microsoft’s 23rd transaction in the Internet Software and Services sector.
  • This is Microsoft’s 14th largest (disclosed) transaction.
  • This is Microsoft’s 78th transaction in the United States.
  • This is Microsoft’s 1st transaction in Connecticut.
Investment Fate
  • Greenfield Online was divested to a consortium of strategic buyers in 2009.

M&A Deal Summary
Date 2008-09-10
Target Greenfield Online
Sector Internet Software and Services
Buyer(s) Microsoft
Deal Type Add-on Acquisition
Deal Value 486M USD

Target

Greenfield Online

Wilton, Connecticut, United States
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer in order to formulate effective product marketing strategies.

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Buyer(S) 1

Buyer

Microsoft

Redmond, Washington, United States
Category Company
Founded 1975
Sector Software
Employees228,000
Revenue 245.1B USD (2024)
DESCRIPTION
Entrance to Microsoft's corporate headquarters in Redmond, Washington.
Entrance to Microsoft's corporate headquarters in Redmond, Washington.

Microsoft is a global technology company that offers a broad spectrum of software products, services, and devices designed to help individuals and organizations across various sectors. Its extensive portfolio includes the Windows operating systems, the Microsoft Office suite for productivity, and the Azure cloud computing platform, providing solutions for computing, analytics, storage, and networking. Microsoft also delves into enterprise applications with Dynamics 365, connects professionals via LinkedIn, and engages gamers through its Xbox brand and related services. Additionally, it offers internet services such as Bing for web search, Outlook.com for email, and Skype for communication. Microsoft was formed in 1975 and is based in Redmond, Washington.

DEAL STATS #
Overall 106 of 213
Sector: Internet Software and Services M&A 23 of 57
Type: Add-on Acquisition M&A Deals 103 of 199
State: Connecticut M&A 1 of 2
Country: United States M&A 78 of 153
Year: 2008 M&A 17 of 17
Size (of disclosed) 14 of 33
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-24 DATAllegro

Aliso Viejo, California, United States

DATAllegro offers the most advanced data warehouse appliance on an enterprise-class platform. By combining DATAllegro’s patent-pending software with the industry’s leading hardware, storage and database technologies, DATAllegro has taken data warehouse performance and innovation to the next level. DATAllegro v3 goes beyond the high performance of first generation data warehouse appliances and adds the flexibility and scalability that only an open platform can offer. The result is a complete data warehouse appliance that enables companies with large volumes of data to increase their business intelligence.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-05-07 BigPark

Vancouver, British Columbia, Canada

BigPark was founded by Wil Mozell, Erik Kiss, Hanno Lemke and Don Mattrick before Mattrick assumed the role of senior vice president of the Interactive Entertainment Business at Microsoft. Mattrick’s role as an investor in BigPark was fully disclosed to Microsoft before he joined the company, and his ongoing involvement as chairman of BigPark was approved pursuant to the Microsoft Standards of Business Conduct.

Buy -
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