M&A Deal Summary

Microsoft Acquires aQuantive

On August 13, 2007, Microsoft acquired marketing company aQuantive for 7.3B USD

Acquisition Highlights
  • This is Microsoft’s 2nd transaction in the Marketing sector.
  • This is Microsoft’s 7th largest (disclosed) transaction.
  • This is Microsoft’s 64th transaction in the United States.
  • This is Microsoft’s 6th transaction in Washington.

M&A Deal Summary

Date 2007-08-13
Target aQuantive
Sector Marketing
Buyer(s) Microsoft
Deal Type Add-on Acquisition
Deal Value 7.3B USD

Target

aQuantive

Seattle, Washington, United States
aQuantive Inc. is a digital marketing services agency.

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Buyer(S) 1

Buyer

Microsoft

Redmond, Washington, United States

Category Company
Founded 1975
Sector Software
Employees221,000
Revenue 211.9B USD (2023)
DESCRIPTION
Entrance to Microsoft's corporate headquarters in Redmond, Washington.
Entrance to Microsoft's corporate headquarters in Redmond, Washington.

Microsoft is a global technology company that offers a broad spectrum of software products, services, and devices designed to help individuals and organizations across various sectors. Its extensive portfolio includes the Windows operating systems, the Microsoft Office suite for productivity, and the Azure cloud computing platform, providing solutions for computing, analytics, storage, and networking. Microsoft also delves into enterprise applications with Dynamics 365, connects professionals via LinkedIn, and engages gamers through its Xbox brand and related services. Additionally, it offers internet services such as Bing for web search, Outlook.com for email, and Skype for communication. Microsoft was formed in 1975 and is based in Redmond, Washington.


DEAL STATS #
Overall 84 of 213
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 82 of 199
State (Washington) 6 of 19
Country (United States) 64 of 153
Year (2007) 6 of 11
Size (of disclosed) 7 of 33
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-26 AdECN

Carpinteria, California, United States

AdECN is the only real-time, auction-based, neutral exchange for buying and selling online display advertising. AdECN, Inc. is a privately held, venture-backed company based in Santa Barbara, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-29 Parlano

Chicago, Illinois, United States

Parlano offers group chat technology that enables people to carry on topic-specific, multiparty instant messaging discussions that persist over time. Parlano’s software is used by companies in a variety of industries, including financial services, call centers and technology, to conduct ongoing business-critical conversations.

Buy -