Add-on Acquisition • Marketing

MicroMass Communications Acquires Strategic Pharma Solutions

On January 1, 2016, MicroMass Communications acquired marketing company Strategic Pharma Solutions from Periscope Equity and Centerfield Capital Partners

Acquisition Context
  • This is MicroMass Communications’ 1st transaction in the Marketing sector.
  • This is MicroMass Communications’ 1st transaction in the United States.
  • This is MicroMass Communications’ 1st transaction in North Carolina.

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M&A Deal Summary

Date January 1, 2016
Target Strategic Pharma Solutions
Sector Marketing
Buyer(s) MicroMass Communications
Sellers(s) Periscope Equity
Centerfield Capital Partners
Deal Type Add-on Acquisition

Target Company

Strategic Pharma Solutions

Raleigh, North Carolina, United States
Strategic Pharma Solutions is a healthcare communications agency focused on bringing clients tailor-made, strategic solutions for their marketing and communications needs. Specializing in digital, strategy, scientific and creative, SPS boasts a scaled agency model that eliminates high overhead costs for our customers.
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Buyer Overview 1

Buyer

MicroMass Communications

Cary, North Carolina, United States

Category Company
Founded 1994
Sector Consumer Services
Employees100
DESCRIPTION

MicroMass Communications is a US-based healthcare communications agency specialising in behavioural science and change strategies on behalf of pharmaceutical companies. Behavioural science is the scientific and systematic study of behaviour to explain why people behave in certain ways and how their behaviour can be changed. In healthcare, this can be used to improve outcomes. MicroMass is based in Cary, North Carolina, with more than 100 employees. It uses its unique expertise in health behaviour to change patient and provider behaviour and deliver optimal health outcomes. MicroMass provides services across four areas: patient engagement and support; relationships marketing; precommercial and clinical; and health behaviour and consulting. MicroMass clients include leading pharmaceutical companies worldwide such as GlaxoSmithKline, Sanofi, Merck, Novo Nordisk, Novartis, Gilead and Teva pharmaceuticals.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 1
State: North Carolina 1 of 1
Country: United States 1 of 1
Year: 2016 1 of 1

Seller Profiles 2

DESCRIPTION

Periscope Equity is a private equity firm focused on acquiring lower middle-market tech-enabled business services companies. Periscope pursues companies valued up to $40 million with $10 to $100 million in revenue. Specific areas of interest include healthcare services, marketing services, business process outsourcing, SaaS, and security services. Periscope Equity was formed in 2012 and is based in Chicago, Illinois.


Deal Context for Seller #
Overall 1 of 6
Sector: Marketing 1 of 2
Type: Add-on Acquisition 1 of 2
State: North Carolina 1 of 1
Country: United States 1 of 6
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-06 Strategic Pharma Solutions

Raleigh, North Carolina, United States

Strategic Pharma Solutions is a healthcare communications agency focused on bringing clients tailor-made, strategic solutions for their marketing and communications needs. Specializing in digital, strategy, scientific and creative, SPS boasts a scaled agency model that eliminates high overhead costs for our customers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-31 Sentrics

Ormond Beach, Florida, United States

Sentrics is a data-driven technology company focused on improving outcomes and experiences in the senior living industry. Sentrics provides the total well-being of each resident through actionable physical, medical, social, and mental data. Sentrics is based in Ormond Beach, Florida.

Buy -
SELLER

Centerfield Capital Partners

Indianapolis, Indiana, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2001
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Centerfield Capital Partners is a private investment firm that provides subordinated debt and equity capital to mid-market companies. Prospective transactions include acquisition financings, management buyouts, shareholder liquidity needs, recapitalizations, corporate divestitures, ESOP financings, and sponsored/unsponsored transactions. Centerfield generally invests in companies with sales of $15 to $100 million and EBITDA of $3 to $15 million. Target sectors include manufacturing, business services, healthcare services, and transportation/distribution. Centerfield will not invest in early stage businesses, turnaround situations, retail, real estate, and finance companies. Centerfield Capital Partners was founded in 2001 and is based in Indianapolis, Indiana.


Deal Context for Seller #
Overall 24 of 47
Sector: Marketing 1 of 2
Type: Add-on Acquisition 14 of 24
State: North Carolina 2 of 3
Country: United States 24 of 47
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-01 Full Tilt Performance

Jackson, Minnesota, United States

Full Tilt Performance designs, manufacture and distribute aftermarket parts for the heavy-duty truck industry. The Full Tilt Performance product line includes manifolds, engine tuners, and other accessories. Full Tilt Performance was founded in 2004 and is based in Jackson, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-07 Cosmic Pet

Wichita, Kansas, United States

Cosmic Pet is a designer, marketer, and distributor of pet products, including toys, beds, collars and leashes, treats, feeders and bowls, and other accessories. Cosmic Pet is based in Wichita, Kansas.

Buy -