M&A Deal Summary

Miaozhen Systems Acquires RadioBuy

On June 3, 2019, Miaozhen Systems acquired software company RadioBuy

Acquisition Highlights
  • This is Miaozhen Systems’ 1st transaction in the Software sector.
  • This is Miaozhen Systems’ 1st transaction in China.

M&A Deal Summary

Date 2019-06-03
Target RadioBuy
Sector Software
Buyer(s) Miaozhen Systems
Deal Type Add-on Acquisition

Target

RadioBuy

China
RadioBuy is a third party omni-media audio measurement platform in China. RadioBuy boasts the leading third-party provider of omni-media audio advertising data in China with rich audio advertising data and advanced audio recognition technology.

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Buyer(S) 1

Buyer

Miaozhen Systems

Beijing, China

Category Company
Founded 2006
Sector Information Technology
DESCRIPTION

Miaozhen Systems is China's major third-party provider offering data technology and measurement science-based enterprise solutions to drive smart decision-making and fuel business growth. Miaozhen Systems provides enterprises with omnichannel measurement, evaluation and optimization solutions covering advertising, marketing, and business operations by virtue of big data and artificial intelligence technologies. Founded in 2006, with proven experience and innovative technologies in the anti-fraud area, Miaozhen Systems are committed to helping enterprises build mutual trust both internally and externally, make smart decisions and drive business growth based on authentic and comprehensive data.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: China M&A 1 of 1
Year: 2019 M&A 1 of 1