Divestiture • Marketing

MGID Acquires Metup Native

On March 30, 2022, MGID acquired marketing company Metup Native from MetUp

Acquisition Context
  • This is MGID’s 1st transaction in the Marketing sector.
  • This is MGID’s 1st transaction in Italy.

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M&A Deal Summary

Date March 30, 2022
Target Metup Native
Sector Marketing
Buyer(s) MGID
Sellers(s) MetUp
Deal Type Divestiture

Target Company

Metup Native

Italy
Metup Native is a native advertising network provider.
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Buyer Overview 1

Buyer

MGID

Santa Monica, California, United States

Category Company
Founded 2008
Sector Marketing
DESCRIPTION

MGID is an advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. MGID was founded in 2008 and is based in Santa Monica, California.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
Country: Italy 1 of 1
Year: 2022 1 of 1

Seller Profile 1

SELLER

MetUp

Rome, Italy

Category Company
Founded 2013
Sector Marketing
DESCRIPTION

MetUp is an Ad-Tech company, that offers specific services in each step of the online marketing chain, from publisher solutions to those for advertisers, combining a high level of expertise in audits and in planning a successful digital strategy for top spenders in the reference market. MetUp was founded in 2013 and is based in Italy.


Deal Context for Seller #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
Country: Italy 1 of 1
Year: 2022 1 of 1

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