M&A Deal Summary |
|
|---|---|
| Date | 2022-03-30 |
| Target | Metup Native |
| Sector | Marketing |
| Buyer(s) | MGID |
| Sellers(s) | MetUp |
| Deal Type | Divestiture |
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MGID is an advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. MGID was founded in 2008 and is based in Santa Monica, California.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 1 |
| Country: Italy M&A | 1 of 1 |
| Year: 2022 M&A | 1 of 1 |
MetUp is an Ad-Tech company, that offers specific services in each step of the online marketing chain, from publisher solutions to those for advertisers, combining a high level of expertise in audits and in planning a successful digital strategy for top spenders in the reference market. MetUp was founded in 2013 and is based in Italy.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 1 |
| Country: Italy M&A | 1 of 1 |
| Year: 2022 M&A | 1 of 1 |
