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  5. MetrixLab Acquires Oxyme B.V.

M&A Deal Summary

MetrixLab Acquires Oxyme B.V.

On March 11, 2014, MetrixLab acquired media company Oxyme B.V. from Axivate Capital

Acquisition Highlights
  • This is MetrixLab’s 2nd transaction in the Media sector.
  • This is MetrixLab’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2014-03-11
Target Oxyme B.V.
Sector Media
Buyer(s) MetrixLab
Sellers(s) Axivate Capital
Deal Type Add-on Acquisition

Target

Oxyme B.V.

Amsterdam, Netherlands
Oxyme is a operating social media analytics company. Oxyme is known for pioneering digital research methodology which connects social activity to business performance.

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Buyer(S) 1

Buyer

MetrixLab

Rotterdam, Netherlands
Category Company
Sector Media
DESCRIPTION

MetrixLab is a provider of consumer insights and marketing analytics. MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. MetrixLab is based in Rotterdam, Netherlands.

DEAL STATS #
Overall 3 of 3
Sector: Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Netherlands M&A 1 of 1
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-09 MarketTools

San Francisco, California, United States

MarketTools, Inc. provides services and software for market research.

Buy -

Seller(S) 1

SELLER

Axivate Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2011
Size Small
Type Sector Agnostic
DESCRIPTION

Axivate Capital is a small private equity firm focused on investing early-stage companies and acquiring mature companies with unlocked growth potential. The Firm looks to invest €100K to €5 million per transaction and will consider opportunities in digital media, e-commerce, internet, and leisure. Axivate Capital was formed in 2012 and is based in Amsterdam.

DEAL STATS #
Overall 1 of 4
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 3
Country: Netherlands M&A 1 of 4
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-22 Emerce

Haarlem, Netherlands

Emerce is a multichannel media platform involved in online business and marketing. Emerce offers decision-makers in e-business inspiration, knowledge, and networking. Emerce is based in Haarlem, Nederlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-30 Feedback Company

Utrecht, Netherlands

Feedback Company is a software company that gives customers the opportunity to give their opinion directly online. They do this through innovation and smart technical solutions, data analysis and asking the right questions. The tools are user-friendly and accessible. Innovative features are constantly being built to make collecting reviews easier. Innovation is central. Feedback Company was founded in 2010 and is based in Utrecht, Netherlands.

Buy -
Mergr

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