M&A Deal Summary

MetrixLab Acquires MarketTools

On July 9, 2012, MetrixLab acquired business services company MarketTools from SurveyMonkey

Acquisition Highlights
  • This is MetrixLab’s 1st transaction in the Business Services sector.
  • This is MetrixLab’s 2nd transaction in the United States.
  • This is MetrixLab’s 1st transaction in California.

M&A Deal Summary

Date 2012-07-09
Target MarketTools
Sector Business Services
Buyer(s) MetrixLab
Sellers(s) SurveyMonkey
Deal Type Add-on Acquisition

Target

MarketTools

San Francisco, California, United States
MarketTools, Inc. provides services and software for market research.

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Buyer(S) 1

Buyer

MetrixLab

Rotterdam, Netherlands

Category Company
Sector Media
DESCRIPTION

MetrixLab is a provider of consumer insights and marketing analytics. MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. MetrixLab is based in Rotterdam, Netherlands.


DEAL STATS #
Overall 2 of 3
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-08 CRM Metrix

Secaucus, New Jersey, United States

CRM Metrix, Inc. is a provider of digital market research solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-11 Oxyme B.V.

Amsterdam, Netherlands

Oxyme is a operating social media analytics company. Oxyme is known for pioneering digital research methodology which connects social activity to business performance.

Buy -

Seller(S) 1

SELLER

SurveyMonkey

San Mateo, California, United States

Category Company
Founded 1999
Sector Internet Software and Services
Employees1,367
Revenue 481M USD (2022)
DESCRIPTION

SurveyMonkey specializes in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. SurveyMonkey's intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. SurveyMonkey was founded in 1999 and is based in Palo Alto, California.


DEAL STATS #
Overall 1 of 1
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-14 MarketTools

San Francisco, California, United States

MarketTools, Inc. provides services and software for market research.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-04 Fluidware

Ottawa, Ontario, Canada

Fluidware, established in Ottawa in 2008 by co-founders and co-CEOs Eli Fathi and Aydin Mirzaee, is the provider of software solutions FluidSurveys and FluidReview. FluidSurveys is an online tool that allows individuals and organizations from around the world to create fully-customized surveys, collect data from respondents and analyze results in real-time. FluidReview is a centralized solution that makes it easy for organizations to collect, manage and review applications and submissions online, including scholarships, grants, fellowships, calls for proposals and business plan competitions.

Buy -