M&A Deal Summary

MetrixLab Acquires CRM Metrix

On November 8, 2011, MetrixLab acquired media company CRM Metrix

Acquisition Highlights
  • This is MetrixLab’s 1st transaction in the Media sector.
  • This is MetrixLab’s 1st transaction in the United States.
  • This is MetrixLab’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2011-11-08
Target CRM Metrix
Sector Media
Buyer(s) MetrixLab
Deal Type Add-on Acquisition

Target

CRM Metrix

Secaucus, New Jersey, United States
CRM Metrix, Inc. is a provider of digital market research solutions.

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Buyer(S) 1

Buyer

MetrixLab

Rotterdam, Netherlands
Category Company
Sector Media
DESCRIPTION

MetrixLab is a provider of consumer insights and marketing analytics. MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. MetrixLab is based in Rotterdam, Netherlands.

DEAL STATS #
Overall 1 of 3
Sector (Media) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (New Jersey) 1 of 1
Country (United States) 1 of 2
Year (2011) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-09 MarketTools

San Francisco, California, United States

MarketTools, Inc. provides services and software for market research.

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Mergr

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