Investment Summary

Metrika SGR Invests In Advice Group

On July 7, 2021, private equity firm Metrika SGR invested in marketing company Advice Group from HAT

Investment Highlights
  • This is Metrika SGR’s 1st transaction in the Marketing sector.
  • This is Metrika SGR’s 4th transaction in Italy.

Investment Summary

Date 2021-07-07
Target Advice Group
Sector Marketing
Investor(s) Metrika SGR
Sellers(s) HAT
Deal Type Stake Purchase

Target

Advice Group

Turin, Italy
Advice Group is a Progress Marketing company develops full digital relationship paths that start from the digital brand activation and merge into digital loyalty programs. Advice Group was formed in 2006 and is based in Turin, Italy.

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Investor(S) 1

DESCRIPTION

Metrika SGR is a private equity firm focused on investing in and acquiring Italian companies operating in the IT and communication sectors. The Firm looks to invest €5 to €20 million in businesses with up to €100 million in revenue. Metrika SGR was formed in 2019 and is based in Milan.


DEAL STATS #
Overall 4 of 10
Sector: Marketing M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
Country: Italy M&A 4 of 10
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-28 Robor

Quinto di Treviso, Italy

Robor was founded by the Borsato family, and today its over 150 integrated lines installed are present in over 50 countries and 5 continents, achieving an average export of over 90%. The company’s engineering and technical experience has enabled it to realize its continuous insulation panels production lines for multiple end-markets including logistics, cold chain, construction, naval, and aircraft. Robor was founded in 1970 and is based in Quinto di Treviso, Italy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-31 Proterm Group

Calderara di Reno, Italy

Proterm Group is a provider of heat treatments of metals and complementary thermal processing activities. Proterm Group was founded in 1947 and is based in Calderara di Reno, Italy.

Buy -

Seller(S) 1

SELLER

HAT

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 400M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

HAT SGR is an alternative investment firm focused on private equity and infrastructure investments in Italy. Within private equity, HAT seeks buyout and growth capital financing opportunities of mature and growth-oriented companies in a variety of sectors. Within its infrastructure group, HAT looks to acquire stakes in existing infrastructure assets as well as invest in the construction and management of new projects. HAT SGR was established in 2007 and is based in Milan.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
Country: Italy M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-06 Advice Group

Turin, Italy

Advice Group is a Progress Marketing company develops full digital relationship paths that start from the digital brand activation and merge into digital loyalty programs. Advice Group was formed in 2006 and is based in Turin, Italy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Burke & Burke

Milan, Italy

Burke & Burke specializes in distribution of medical equipment for the intensive, sub-intensive and operating room departments of public and private hospitals. Burke & Burke was founded in 1976 and is based in Milan, Italy.

Buy -