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  6. Metadata Acquires Reactful

M&A Deal Summary

Metadata Acquires Reactful

On September 8, 2022, Metadata acquired internet software and services company Reactful

Acquisition Highlights
  • This is Metadata’s 1st transaction in the Internet Software and Services sector.
  • This is Metadata’s 1st transaction in the United States.
  • This is Metadata’s 1st transaction in California.

M&A Deal Summary
Date 2022-09-08
Target Reactful
Sector Internet Software and Services
Buyer(s) Metadata
Deal Type Add-on Acquisition

Target

Reactful

Goleta, California, United States
Reactful is a real-time web optimization and personalization platform for B2B marketers. Reactful allows B2B marketers to be agile and regain control of their website by launching and updating campaigns without requiring technical or operational support. Reactful was founded in 2014 and is based in Goleta, California.

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Buyer(S) 1

Buyer

Metadata

Broomfield , Colorado, United States
Category Company
Founded 2015
Sector Software
DESCRIPTION

Metadata is a marketing operating system for B2B. Through AI and automation, B2B marketers use Metadata to automate technical and repetitive tasks so they can spend more time on the work that matters most: strategy and creativity. Metadata was founded in 2015 and is based in Broomfield, Colorado.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
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