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M&A Deal Summary

MessageMedia Acquires Smooth Messenger

On July 14, 2022, MessageMedia acquired software company Smooth Messenger

Acquisition Highlights
  • This is MessageMedia’s 1st transaction in the Software sector.
  • This is MessageMedia’s 1st transaction in Australia.

M&A Deal Summary
Date 2022-07-14
Target Smooth Messenger
Sector Software
Buyer(s) MessageMedia
Deal Type Add-on Acquisition

Target

Smooth Messenger

Melbourne, Australia
Smooth Messenger is a messaging platform for Zoho CRM that helps clients in sending automated and templated SMS/MMS to thousands of contacts for drip marketing campaigns, appointment reminders, or one-off messages. Replies instantly appear against Zoho CRM accounts for seamless communication with customers. Smooth Messenger was formed in 2018 and is based in Melbourne, Australia.

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Buyer(S) 1

Buyer

MessageMedia

Melbourne, Australia
Category Company
Sector Communications
DESCRIPTION

Message4u Pty Ltd. is a global messaging provider that helps businesses of all sizes -- from SMBs to enterprise-level -- better connect with customers. Message4u is based in Melbourne, Australia.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Australia M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-09 SimpleTexting

Miami Beach, Florida, United States

SimpleTexting LLC is a provider of SMS marketing services for survey employees, host sweepstakes, create automated drip campaigns and more. SimpleTexting is based in Miami Beach, Florida.

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