M&A Deal Summary

MessageGears Acquires Swrve

On January 12, 2023, MessageGears acquired internet software and services company Swrve from Atlantic Bridge

Acquisition Highlights
  • This is MessageGears’ 1st transaction in the Internet Software and Services sector.
  • This is MessageGears’ 1st transaction in the United States.
  • This is MessageGears’ 1st transaction in California.

M&A Deal Summary

Date 2023-01-12
Target Swrve
Sector Internet Software and Services
Buyer(s) MessageGears
Sellers(s) Atlantic Bridge
Deal Type Add-on Acquisition

Target

Swrve

San Francisco, California, United States
Swrve is the marketing and customer engagement platform that helps major brands confidently scale communications over millions of customers in real-time. Swrve’s Mobile Engagement Platform empowers digital marketers to create the ideal mobile customer experience. Swrve was founded in 2009 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

MessageGears

Atlanta, Georgia, United States

Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

MessageGears is a data-connected customer engagement platform delivering advanced customer segmentation and message personalization and delivery that simply outperforms other enterprise marketing clouds and data platforms. MessageGears was founded in 2010 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 1 of 1

Seller(S) 1

SELLER

Atlantic Bridge

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2006
PE ASSETS 1.0B EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Atlantic Bridge is a growth capital firm focused on mid-market technology businesses across Europe, the US, Middle East, and China. Specific areas of interest include machine learning, robotics, computer visioning, cloud, IoT and big data. Atlantic Bridge generally prefers 'domain-specific companies' as well as businesses that can benefit from transatlantic opportunities. Atlantic Bridge was formed in 2006 and is based in Dublin.


DEAL STATS #
Overall 21 of 22
Sector: Internet Software and Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 19 of 20
State: California M&A 11 of 11
Country: United States M&A 12 of 12
Year: 2023 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 FieldAware

Plano, Texas, United States

FieldAware is a provider of cloud-based, mobile field service management hub, empowering companies to transform their field service with automated processes and streamlined operations. FieldAware is advancing field service with comprehensive solutions including optimized scheduling, dynamic and intelligent forms capture, robust reporting and analytics, AR, and IoT. FieldAware was founded in 2009 and is based in Plano, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-06 Atlantic Therapeutics

Galway, Ireland

Atlantic Therapeutics is a developer of professional and consumer medical devices, related software and connected health technologies. Atlantic Therapeutics with its product INNOVO focuses on the treatment of incontinence, sexual health dysfunctions and other associated disorders by strengthening the muscles and modulating the nerves of the pelvic floor. Atlantic Therapeutics was founded in 2017 and is based in Galway, Ireland.

Sell -