M&A Deal Summary

MessageBird B.V. Acquires SparkPost

On April 28, 2021, MessageBird B.V. acquired information technology company SparkPost from NewSpring Capital and LLR Partners for 600M USD

Acquisition Highlights
  • This is MessageBird B.V.’s 1st transaction in the Information Technology sector.
  • This is MessageBird B.V.’s largest (disclosed) transaction.
  • This is MessageBird B.V.’s 3rd transaction in the United States.
  • This is MessageBird B.V.’s 1st transaction in Maryland.

M&A Deal Summary
Date 2021-04-28
Target SparkPost
Sector Information Technology
Buyer(s) MessageBird B.V.
Sellers(s) NewSpring Capital
LLR Partners
Deal Type Add-on Acquisition
Deal Value 600M USD
Advisor(s) DLA Piper (Legal)

Target

SparkPost

Columbia, Maryland, United States
SparkPost is a provider of message management solutions and services for email service providers, Internet service providers, social networks, and large enterprises that need to manage large volumes of business-critical email. SparkPost was founded in 1997 and is based in Columbia, Maryland.

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Buyer(S) 1

Buyer

MessageBird B.V.

Amstedam, Netherlands
Category Company
Founded 2011
Sector Internet Software and Services
DESCRIPTION

MessageBird B.V. is a Telco Communication APIs. MessageBird enables developers and companies to communicate via SMS, Voice and Chat on a global scale through their APIs or web interface.

DEAL STATS #
Overall 5 of 5
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Maryland) 1 of 1
Country (United States) 3 of 3
Year (2021) 3 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-30 24sessions

Amsterdam, Netherlands

24sessions is a video platform for personal customer engagement. The Company scheduling, video calling experiences, and analytics solution delivers frictionless customer journeys for personal contact. 24sessions was founded in 2015 and is based in Amsterdam, Netherlands.

Buy -

Seller(S) 2

SELLER

NewSpring Capital

Radnor, Pennsylvania, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1999
PE ASSETS 3.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

NewSpring Capital is a private investment firm focused on growth companies in the Mid-Atlantic US. The Firm can provide both growth equity and junior capital to prospective companies. NewSpring's target investment size for both mezzanine and equity financing is $2 to $5 million, although for new ventures, the Firm can commit up to $10 million. Sectors of interest include specialty manufacturing, technology, business services, information technology, life science, healthcare services, and medical devices. NewSpring Capital was formed in 1999 and is based in Radnor, Pennsylvania with an additional office in Short Hills, New Jersey.

DEAL STATS #
Overall 68 of 86
Sector (Information Technology) 11 of 16
Type (Add-on Acquisition) 40 of 48
State (Maryland) 4 of 5
Country (United States) 67 of 85
Year (2021) 3 of 12
Size (of disclosed) 2 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-27 Spirit Pharmaceuticals

Ronkonkoma, New York, United States

Spirit Pharmaceuticals innovates, develops, packages, and distributes private-label, over-the-counter pharmaceutical products. Spirit Pharmaceuticals was founded in 2003 and is based in Ronkonkoma, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-04 South Moon Under

Annapolis, Maryland, United States

South Moon Under is a provider of an eclectic mix of men's and women's clothing, swimwear, accessories, jewelry, and gifts for the home. South Moon Under was founded in 1968 and is based in Annapolis, Maryland.

Sell -
SELLER

LLR Partners

Philadelphia, Pennsylvania, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1999
PE ASSETS 6.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

LLR is a private equity firm that makes growth capital, buyout, and recapitalization investments in mid-sized growth companies with sustainable competitive advantages. LLR looks to invest $30 to $150 million per transaction and will consider both control and minority situations. Target companies generally have at least $10 million in annual sales and are valued up to $250 million. Broad industry sectors of interest include general business services, financial services, healthcare services, education, manufacturing, consumer/retail and information technology/software. LLR will consider investments throughout the US with an emphasis on opportunities located in the Eastern and Mid-Atlantic regions of the US. LLR Partners was formed in 1999 and is based in Philadelphia, Pennsylvania.

DEAL STATS #
Overall 58 of 76
Sector (Information Technology) 11 of 16
Type (Add-on Acquisition) 36 of 47
State (Maryland) 7 of 7
Country (United States) 57 of 75
Year (2021) 4 of 9
Size (of disclosed) 1 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-14 benefitexpress

Schaumburg, Illinois, United States

benefitexpress is a cloud-based platform for employee benefits and health exchange services. benefitexpress is based in Schaumburg, Illinois.

Sell $275M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 Archer

Berwyn, Pennsylvania, United States

Archer is a technology-enabled service provider for the asset management industry. It has deep and broad-based experience creating customized solutions that help asset managers swiftly launch new products, streamline operations, enter new distribution channels, and manufacturing investment solutions that meet the evolving needs of end investors. Archer was founded in 2000 and is based in Berwyn, Pennsylvania.

Buy -
Mergr

Product

Company

Legal