M&A Deal Summary

Merkle Acquires Metzner Schneider Associates

On March 22, 2010, Merkle acquired marketing company Metzner Schneider Associates

Acquisition Highlights
  • This is Merkle’s 2nd transaction in the Marketing sector.
  • This is Merkle’s 6th transaction in the United States.
  • This is Merkle’s 1st transaction in Texas.

M&A Deal Summary
Date 2010-03-22
Target Metzner Schneider Associates
Sector Marketing
Buyer(s) Merkle
Deal Type Add-on Acquisition

Target

Metzner Schneider Associates

Dallas, Texas, United States
Metzner Schneider Associates, Inc. is a loyalty marketing firm. Metzner Schneider helps clients maximize their return on marketing investment by building and growing profitable customer relationships. Our goal is to provide innovative, cost-effective loyalty, customer engagement and direct marketing solutions that are responsive to each client's unique challenges – delivering all the services you need, and none of the traditional agency structure and overhead you don't.

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Buyer(S) 1

Buyer

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

DEAL STATS #
Overall 6 of 25
Sector (Marketing) 2 of 9
Type (Add-on Acquisition) 6 of 25
State (Texas) 1 of 1
Country (United States) 6 of 20
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-15 ANALYTICi

Montvale, New Jersey, United States

ANALYTICi, Inc. is a professional consulting organization providing insight, support and services so our clients will be better able to analyze and manipulate marketing data to develop superior customer intelligence. We utilize marketing database application strategy, advanced data analysis services and leading edge database-marketing solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-29 IMPAQT

New York City, New York, United States

IMPAQT, Inc. provides marketing agency services.

Buy -
Mergr

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