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  6. Merkle Acquires Domain Group

Add-on Acquisition • Business Services

Merkle Acquires Domain Group

On October 6, 2005, Merkle acquired business services company Domain Group

Acquisition Context
  • This is Merkle’s 1st transaction in the Business Services sector.
  • This is Merkle’s 2nd transaction in the United States.
  • This is Merkle’s 1st transaction in Washington.

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M&A Deal Summary
Date October 6, 2005
Target Domain Group
Sector Business Services
Buyer(s) Merkle
Deal Type Add-on Acquisition

Target Company

Domain Group

Seattle, Washington, United States
Domain Group is a full-service direct response agency that exclusively serves nonprofit organizations. Domain services are designed to acquire new donors, retain them over many years, and increase their loyalty.
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Buyer Overview 1

Buyer

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

Deal Context for Buyer #
Overall 2 of 25
Sector: Business Services 1 of 2
Type: Add-on Acquisition 2 of 25
State: Washington 1 of 3
Country: United States 2 of 20
Year: 2005 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-05-18 Sigma Analytics and Consulting

Atlanta, Georgia, United States

Sigma Analytics and Consulting, Inc. is a provider of solutions by the application of cutting-edge predictive scores, modeling and analytics, strategy software and proprietary data.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 CognitiveDATA

Little Rock, Arkansas, United States

CognitiveDATA, Inc. is a marketing technology company recognized as a provider in new innovations that improve the quality of customer and marketing data.

Buy -

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