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M&A Deal Summary

Merkle Acquires Comet Global Consulting

On March 2, 2016, Merkle acquired information technology company Comet Global Consulting

Acquisition Highlights
  • This is Merkle’s 2nd transaction in the Information Technology sector.
  • This is Merkle’s 16th transaction in the United States.
  • This is Merkle’s 2nd transaction in Georgia.

M&A Deal Summary
Date 2016-03-02
Target Comet Global Consulting
Sector Information Technology
Buyer(s) Merkle
Deal Type Add-on Acquisition

Target

Comet Global Consulting

Alpharetta, Georgia, United States
Comet Global Consulting is a provider of inbound and outbound CRM, marketing, and real-time decision management solutions that enable companies to reach customers at moments that most influence their decisions and behaviors.

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Buyer(S) 1

Buyer

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

DEAL STATS #
Overall 18 of 25
Sector: Information Technology M&A 2 of 4
Type: Add-on Acquisition M&A Deals 18 of 25
State: Georgia M&A 2 of 2
Country: United States M&A 16 of 20
Year: 2016 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-09 DBG One

Bristol, United Kingdom

DBG One Ltd. (dbg) is an independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-03 Axis41

Salt Lake City, Utah, United States

Axis41 is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

Buy -
Mergr

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