M&A Deal Summary

Merkle Acquires CognitiveDATA

On January 1, 2007, Merkle acquired internet software and services company CognitiveDATA

Acquisition Highlights
  • This is Merkle’s 2nd transaction in the Internet Software and Services sector.
  • This is Merkle’s 3rd transaction in the United States.
  • This is Merkle’s 1st transaction in Arkansas.

M&A Deal Summary
Date 2007-01-01
Target CognitiveDATA
Sector Internet Software and Services
Buyer(s) Merkle
Deal Type Add-on Acquisition

Target

CognitiveDATA

Little Rock, Arkansas, United States
CognitiveDATA, Inc. is a marketing technology company recognized as a provider in new innovations that improve the quality of customer and marketing data.

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Buyer(S) 1

Buyer

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

DEAL STATS #
Overall 3 of 25
Sector (Internet Software and Services) 2 of 8
Type (Add-on Acquisition) 3 of 25
State (Arkansas) 1 of 1
Country (United States) 3 of 20
Year (2007) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-10-06 Domain Group

Seattle, Washington, United States

Domain Group is a full-service direct response agency that exclusively serves nonprofit organizations. Domain services are designed to acquire new donors, retain them over many years, and increase their loyalty.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-01 CMS Direct

Minneapolis, Minnesota, United States

CMS Direct Corp. is a provider of data quality, list processing and marketing database services.

Buy -
Mergr

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