M&A Deal Summary

Merkle Acquires CMS Direct

On September 1, 2009, Merkle acquired information services company CMS Direct

Acquisition Highlights
  • This is Merkle’s 1st transaction in the Information Services sector.
  • This is Merkle’s 4th transaction in the United States.
  • This is Merkle’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2009-09-01
Target CMS Direct
Sector Information Services
Buyer(s) Merkle
Deal Type Add-on Acquisition

Target

CMS Direct

Minneapolis, Minnesota, United States
CMS Direct Corp. is a provider of data quality, list processing and marketing database services.

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Buyer(S) 1

Buyer

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

DEAL STATS #
Overall 4 of 25
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 4 of 25
State (Minnesota) 1 of 1
Country (United States) 4 of 20
Year (2009) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 CognitiveDATA

Little Rock, Arkansas, United States

CognitiveDATA, Inc. is a marketing technology company recognized as a provider in new innovations that improve the quality of customer and marketing data.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-15 ANALYTICi

Montvale, New Jersey, United States

ANALYTICi, Inc. is a professional consulting organization providing insight, support and services so our clients will be better able to analyze and manipulate marketing data to develop superior customer intelligence. We utilize marketing database application strategy, advanced data analysis services and leading edge database-marketing solutions.

Buy -
Mergr

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