M&A Deal Summary

Merkle Acquires Axis41

On November 3, 2016, Merkle acquired marketing company Axis41

Acquisition Highlights
  • This is Merkle’s 7th transaction in the Marketing sector.
  • This is Merkle’s 17th transaction in the United States.
  • This is Merkle’s 1st transaction in Utah.

M&A Deal Summary
Date 2016-11-03
Target Axis41
Sector Marketing
Buyer(s) Merkle
Deal Type Add-on Acquisition

Target

Axis41

Salt Lake City, Utah, United States
Axis41 is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

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Buyer(S) 1

Buyer

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

DEAL STATS #
Overall 19 of 25
Sector (Marketing) 7 of 9
Type (Add-on Acquisition) 19 of 25
State (Utah) 1 of 1
Country (United States) 17 of 20
Year (2016) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-02 Comet Global Consulting

Alpharetta, Georgia, United States

Comet Global Consulting is a provider of inbound and outbound CRM, marketing, and real-time decision management solutions that enable companies to reach customers at moments that most influence their decisions and behaviors.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-05 DIVISADERO Digital Intelligence

Madrid, Spain

DIVISADERO Digital Intelligence is a data driven consultancy business specializing in digital intelligence and digital transformation. DIVISADERO offers consultancy and technology skills that enable a strategic and tactical approach to transforming data into information, and information into decision making as an essential element in today's challenging alignment of digital transformation within the enterprise. DIVISADERO Digital Intelligencewas established in 2006 and is headquartered in Madrid, Spain.

Buy -
Mergr

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