M&A Deal Summary

Merkle Acquires ANALYTICi

On September 15, 2009, Merkle acquired marketing company ANALYTICi

Acquisition Highlights
  • This is Merkle’s 1st transaction in the Marketing sector.
  • This is Merkle’s 5th transaction in the United States.
  • This is Merkle’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2009-09-15
Target ANALYTICi
Sector Marketing
Buyer(s) Merkle
Deal Type Add-on Acquisition

Target

ANALYTICi

Montvale, New Jersey, United States
ANALYTICi, Inc. is a professional consulting organization providing insight, support and services so our clients will be better able to analyze and manipulate marketing data to develop superior customer intelligence. We utilize marketing database application strategy, advanced data analysis services and leading edge database-marketing solutions.

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Buyer(S) 1

Buyer

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

DEAL STATS #
Overall 5 of 25
Sector (Marketing) 1 of 9
Type (Add-on Acquisition) 5 of 25
State (New Jersey) 1 of 1
Country (United States) 5 of 20
Year (2009) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-01 CMS Direct

Minneapolis, Minnesota, United States

CMS Direct Corp. is a provider of data quality, list processing and marketing database services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-03-22 Metzner Schneider Associates

Dallas, Texas, United States

Metzner Schneider Associates, Inc. is a loyalty marketing firm. Metzner Schneider helps clients maximize their return on marketing investment by building and growing profitable customer relationships. Our goal is to provide innovative, cost-effective loyalty, customer engagement and direct marketing solutions that are responsive to each client's unique challenges – delivering all the services you need, and none of the traditional agency structure and overhead you don't.

Buy -
Mergr

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