M&A Deal Summary

Merit Financial Advisors Acquires Obsidian Planning Solutions

On October 8, 2025, Merit Financial Advisors acquired financial services company Obsidian Planning Solutions

Acquisition Highlights
  • This is Merit Financial Advisors’ 10th transaction in the Financial Services sector.
  • This is Merit Financial Advisors’ 11th transaction in the United States.
  • This is Merit Financial Advisors’ 1st transaction in Maryland.

M&A Deal Summary

Date 2025-10-08
Target Obsidian Planning Solutions
Sector Financial Services
Buyer(s) Merit Financial Advisors
Deal Type Add-on Acquisition

Target

Obsidian Planning Solutions

Rockville, Maryland, United States
Obsidian Planning Solutions specializes in business succession planning and provides sophisticated financial planning for business owners. Obsidian Planning Solutions was founded in 1983 and is based in Rockville, Maryland.

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Buyer(S) 1

Buyer

Merit Financial Advisors

Alpharetta, Georgia, United States

Category Company
Founded 1998
Sector Financial Services
DESCRIPTION

Merit Financial Advisors is a financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transition. Merit Financial Advisors was founded in 1998 and is based in Alpharetta, Georgia.


DEAL STATS #
Overall 11 of 13
Sector: Financial Services M&A 10 of 12
Type: Add-on Acquisition M&A Deals 10 of 12
State: Maryland M&A 1 of 1
Country: United States M&A 11 of 13
Year: 2025 M&A 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-08-26 Global Wealth Advisors

Lewisville, Texas, United States

Global Wealth Advisors provides comprehensive financial planning and investment management services. Global Wealth Advisors is based in Lewisville, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-31 Mennenga Tax & Financial

Madison, Wisconsin, United States

Mennenga Tax & Financial provides tax preparation, financial planning, investment management, and insurance services for individuals and businesses. Mennenga Tax & Financial was founded in 1988 and is based in Madison, Wisconsin.

Buy -