M&A Deal Summary

MERGE Acquires Blue Moon Digital

On August 12, 2021, MERGE acquired digital media company Blue Moon Digital

Acquisition Highlights
  • This is MERGE’s 1st transaction in the Digital Media sector.
  • This is MERGE’s 3rd transaction in the United States.
  • This is MERGE’s 1st transaction in Colorado.

M&A Deal Summary
Date 2021-08-12
Target Blue Moon Digital
Sector Digital Media
Buyer(s) MERGE
Deal Type Add-on Acquisition

Target

Blue Moon Digital

Denver, Colorado, United States
Blue Moon Digital is a full-service digital marketing consultancy, blending the best of performance marketing, data analytics, data science, and data technology to help businesses navigate the digital landscape complexities. Blue Moon Digital is based in Denver, Colorado.

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Buyer(S) 1

Buyer

MERGE

Chicago, Illinois, United States
Category Company
Sector Marketing
DESCRIPTION

MERGE is an integrated agency combining strategy, creativity, and technology to address clients’ business challenges and customer engagement needs. The Company’s capabilities include business & digital strategy, brand development, creative advertising, digital marketing execution, digital design & content creation, data analytics, custom technology development, and media services.

DEAL STATS #
Overall 3 of 4
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (Colorado) 1 of 1
Country (United States) 3 of 3
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-03 Sandbox Group

Chicago, Illinois, United States

Sandbox Group LLC is an independent, full-service, strategic and digital agency, to create more transformational solutions and a better agency experience for marketing and technology clients. Sandbox Group is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-30 Perkuto

Montreal, Quebec, Canada

Perkuto helps high-growth and enterprise organizations expand marketing capacity, integrate anything with Workato, and implement Marketo best practices, so organizations can do more, faster. Perkuto is based in Montreal, Quebec.

Buy -
Mergr

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