M&A Deal Summary

Meredith Acquires Directive

On October 4, 2007, Meredith acquired media company Directive

Acquisition Highlights
  • This is Meredith’s 1st transaction in the Media sector.
  • This is Meredith’s 2nd transaction in the United States.
  • This is Meredith’s 1st transaction in Texas.

M&A Deal Summary

Date 2007-10-04
Target Directive
Sector Media
Buyer(s) Meredith
Deal Type Add-on Acquisition

Target

Directive

Addison,, Texas, United States
Directive Corporation, a specialized customer intelligence firm known for its expertise and leadership in database strategy, analytics and customer asset management.The company offers marketing data mart, customer data enhancement, prospect list acquisition, cost of ownership.

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Buyer(S) 1

Buyer

Meredith

Des Moines, Iowa, United States

Category Company
Founded 1902
Sector Media
Employees5,290
Revenue 2.8B USD (2020)
DESCRIPTION
Meredith's corporate headquarters in downtown Des Moines, Iowa.
Meredith's corporate headquarters in downtown Des Moines, Iowa.

Meredith is a media and marketing company spanning broadcast television, print, and digital. Meredith is a leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. Meredith was formed in 1902 and is based in Des Moines, Iowa.


DEAL STATS #
Overall 2 of 19
Sector: Media M&A 1 of 9
Type: Add-on Acquisition M&A Deals 2 of 12
State: Texas M&A 1 of 1
Country: United States M&A 2 of 19
Year: 2007 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-02 ReadyMade

New York, New York, United States

ReadyMade, Inc. is a multimedia brand targeting adults in their 20s and 30s. The ReadyMade brand includes a successful do-it-yourself lifestyle magazine; a popular Web site; a branded book; branded products such as project plans and kits; and custom marketing operations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-05 Big Communications

Ferndale,, Michigan, United States

Big Communications, Inc. is a healthcare marketing communications firm.Big Communications develops custom healthcare communications for over 20 of the world's leading pharmaceutical, biotech and managed care companies.

Buy -