M&A Deal Summary

Meredith Acquires Allrecipes

On March 1, 2012, Meredith acquired internet software and services company Allrecipes from The Reader s Digest Association for 175M USD

Acquisition Highlights
  • This is Meredith’s 2nd transaction in the Internet Software and Services sector.
  • This is Meredith’s 2nd largest (disclosed) transaction.
  • This is Meredith’s 8th transaction in the United States.
  • This is Meredith’s 1st transaction in Washington.

M&A Deal Summary
Date 2012-03-01
Target Allrecipes
Sector Internet Software and Services
Buyer(s) Meredith
Sellers(s) The Reader s Digest Association
Deal Type Divestiture
Deal Value 175M USD

Target

Allrecipes

Seattle, Washington, United States
Allrecipes, Inc. is a provider of food ideas and resources, including recipes, meal ideas, meal preparation tips, nutrition analyses, shopping lists and recipe-scaling tools, culinary ware, and news. Allrecipes was founded in 1997 and is based in Seattle, Washington.

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Buyer(S) 1

Buyer

Meredith

Des Moines, Iowa, United States
Category Company
Founded 1902
Sector Media
Employees5,290
Revenue 2.8B USD (2020)
DESCRIPTION
Meredith's corporate headquarters in downtown Des Moines, Iowa.
Meredith's corporate headquarters in downtown Des Moines, Iowa.

Meredith is a media and marketing company spanning broadcast television, print, and digital. Meredith is a leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. Meredith was formed in 1902 and is based in Des Moines, Iowa.

DEAL STATS #
Overall 8 of 19
Sector (Internet Software and Services) 2 of 3
Type (Divestiture) 2 of 7
State (Washington) 1 of 2
Country (United States) 8 of 19
Year (2012) 2 of 2
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-20 FamilyFun

New York, New York, United States

FamilyFun targets moms with a special focus on family activities such as cooking, crafts, celebrations and travel.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-14 Parenting and Babytalk magazines & Digital Assets

United States

Parents and American Baby magazines will include popular editorial features and columns from Parenting and Babytalk to ensure that readers are being super-served with great editorial content that reflects the best of the combined products.

Buy -

Seller(S) 1

SELLER

The Reader s Digest Association

White Plains, New York, United States
Category Company
Founded 1922
Sector Publishing
Employees4,700
Revenue 2.4B USD (2006)
DESCRIPTION

Reader's Digest creates and delivers products and content for books, magazines, recorded music collections, DVD and video, and websites. The company sells its products in more than 70 countries and its magazines reach well over 100 million readers globally.

DEAL STATS #
Overall 7 of 7
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 5 of 5
State (Washington) 1 of 1
Country (United States) 6 of 6
Year (2012) 2 of 2
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-06 Weekly Reader Publishing

United States

Weekly Reader Publishing is a publisher of educational materials that has been in existence for over 100 years. It provides teaching materials to elementary and secondary schools that was used by more than 90 percent of that country's school districts.

Sell -
Mergr

Product

Company

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