Investment Summary

Mercury Capital Partners Invests In Big Tent Entertainment

On April 1, 2007, private equity firm Mercury Capital Partners invested in media company Big Tent Entertainment

Investment Highlights
  • This is Mercury Capital Partners’ 4th transaction in the Media sector.
  • This is Mercury Capital Partners’ 6th transaction in the United States.
  • This is Mercury Capital Partners’ 3rd transaction in New York.

Investment Summary
Date 2007-04-01
Target Big Tent Entertainment
Sector Media
Investor(s) Mercury Capital Partners
Deal Type Venture

Target

Big Tent Entertainment

New York, New York, United States
Big Tent Entertainment, LLC is a license holder and licensing agent of compelling global entertainment brands. Formed in 2002, the company focuses on brand strategy, new media, viral marketing, licensing and merchandising. Big Tent is currently the global licensor (ex Asia) for viral sensation, Domo and Domo will be appearing on the Nickelodeon family of stations in fall 2007.

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Investor(S) 1

Investor

Mercury Capital Partners

Buffalo, New York, United States

Investor Investor

Category Private Equity Firm
Founded 2000
Size Small
Type Sector Focused
DESCRIPTION

Mercury Capital Partners (MCP) is a private equity firm that targets investments in the media, communications, and entertainment industries. Specific areas of interest include radio, cable television, broadcast towers, suburban newspapers, event marketing, concert entertainment, major league sports broadcast rights, and internet media. MCP will consider both controlling and non-controlling positions. Prospective companies generally have proven management, predictable and growing earnings, and assets with 'strong franchise values'. Mercury Capital Partners was formed in 2000 and is based in Buffalo, New York.

DEAL STATS #
Overall 6 of 6
Sector (Media) 4 of 4
Type (Venture) 4 of 4
State (New York) 3 of 3
Country (United States) 6 of 6
Year (2007) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Million Dollar Media

Woodbridge, New Jersey, United States

Million Dollar Media, LLC is a full service promotions and marketing company that specializes in 'insured contests' and 'sweepstakes programs'. Visit Million Dollars Media.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-19 Millennium Radio Group

Trenton, New Jersey, United States

Millennium Radio Group - The Millennium Radio Group is a joint venture with two other private equity funds, UBS Capital Americas, based in New York City, and Alta Communications, based in Boston, MA. Millennium has made five different acquisitions in New Jersey to create a single radio cluster serving the entire state. As a result, Millennium has created the first commonly owned media outlet that can truly deliver the entire state to advertisers, and as a result, has created the fourth largest radio market in the U.S. Visit New Jersey 101.5.

Sell -
Mergr

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