M&A Deal Summary

Mercer Advisors Acquires Marrs Wealth Management

On January 25, 2021, Mercer Advisors acquired financial services company Marrs Wealth Management for 215M USD

Acquisition Highlights
  • This is Mercer Advisors’ 23rd transaction in the Financial Services sector.
  • This is Mercer Advisors’ largest (disclosed) transaction.
  • This is Mercer Advisors’ 32nd transaction in the United States.
  • This is Mercer Advisors’ 1st transaction in Iowa.

M&A Deal Summary
Date 2021-01-25
Target Marrs Wealth Management
Sector Financial Services
Buyer(s) Mercer Advisors
Deal Type Add-on Acquisition
Deal Value 215M USD

Target

Marrs Wealth Management

Ames, Iowa, United States
Marrs Wealth Management serves approximately 275 clients with assets under management ("AUM") of approximately $215 million. Marrs was founded in 2010 by Craig Marrs, CFP, CIMA, AIF ("Craig"), focusing on delivering comprehensive wealth management services to high net worth (HNW) clients.

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Buyer(S) 1

Buyer

Mercer Advisors

Denver, Colorado, United States
Category Company
Founded 1985
Sector Financial Services
Employees280
DESCRIPTION

Mercer Advisors is an independent RIA primarily services the mass-affluent and high-net-worth clients. Mercer attracts and retains clients by offering comprehensive wealth management solutions, including: financial planning, investment management, tax management, retirement income and benefits planning, and estate planning. Mercer Advisors was founded in 1985 and is based in Denver, Colorado.

DEAL STATS #
Overall 34 of 66
Sector (Financial Services) 23 of 43
Type (Add-on Acquisition) 33 of 64
State (Iowa) 1 of 2
Country (United States) 32 of 64
Year (2021) 5 of 10
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-21 Hart Capital Management

Spokane, Washington, United States

Hart Capital Management, Inc. focuses on delivering comprehensive wealth management services to their high net worth clients. Hart's team prides itself on developing long-standing relationships with their clients, utilizing a philosophy of personalized service, a deep understanding of specific client needs, a common bond fostered at numerous education and client appreciation events, and consistent performance. Hart Capital Management was founded in 1998 and is based in Spokane, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-23 AFI Wealth Strategies

Green Bay, Wisconsin, United States

AFI Wealth Strategies is a wealth management firm that serves approximately 220 clients with assets under management ("AUM") of approximately $240 million. AFI was founded by Andrew E. Farah CIMA and offers boutique wealth strategy services, managing and planning the financial futures of many high-net-worth individuals, families, and their businesses.

Buy -
Mergr

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