Investment Summary

Mercato Partners Invests In Sphero

On June 4, 2015, growth capital firm Mercato Partners invested in technology hardware company Sphero

Investment Highlights
  • This is Mercato Partners’ 2nd transaction in the Technology Hardware sector.
  • This is Mercato Partners’ 12th transaction in the United States.
  • This is Mercato Partners’ 2nd transaction in Colorado.

Investment Summary
Date 2015-06-04
Target Sphero
Sector Technology Hardware
Investor(s) Mercato Partners
Deal Type Growth Capital

Target

Sphero

Boulder, Colorado, United States
Sphero is a spherical robot. Sphero fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectation. Sphero was founded in 2010 and is based in Boulder, Colorado.

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Investor(S) 1

Investor

Mercato Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
Size Small
Type Sector Agnostic
DESCRIPTION

Mercato Partners is a private equity firm focused on later stage growth capital financings. Mercato generally targets minority investments in high growth technology and consumer businesses with $5 to $50 million in annual sales. The Firm looks for profitable, US-based companies where additional capital can help continue expansion opportunities. Mercato Partners is based in Salt Lake City, Utah.

DEAL STATS #
Overall 13 of 29
Sector (Technology Hardware) 2 of 2
Type (Growth Capital) 7 of 9
State (Colorado) 2 of 2
Country (United States) 12 of 28
Year (2015) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-24 Lendio

Lehi, Utah, United States

Lendio is a free online service that helps business owners find the right small business loans within minutes. Lendio was founded in 2011 and is based in Lehi, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-11 MNTN

Culver City, California, United States

MNTN provides advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is a Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns. MNTN was founded in 2010 and is based in Culver City, California.

Buy -
Mergr

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