Investment Summary

Mercato Partners Invests In Prime Trust

On July 28, 2021, growth capital firm Mercato Partners invested in business services company Prime Trust

Investment Highlights
  • This is Mercato Partners’ 1st transaction in the Business Services sector.
  • This is Mercato Partners’ 26th transaction in the United States.
  • This is Mercato Partners’ 1st transaction in Nevada.

Investment Summary
Date 2021-07-28
Target Prime Trust
Sector Business Services
Investor(s) Mercato Partners
Deal Type Venture

Target

Prime Trust

Summerlin, Nevada, United States
Prime Trust is chartered, insured financial institution that as a "Qualified Custodian" provides token and FIAT custody, funds processing, AML/KYC compliance, and transaction technology for the new digital economy. Prime Trust was founded in 2016 and is based in Summerlin, Nevada.

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Investor(S) 1

Investor

Mercato Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
Size Small
Type Sector Agnostic
DESCRIPTION

Mercato Partners is a private equity firm focused on later stage growth capital financings. Mercato generally targets minority investments in high growth technology and consumer businesses with $5 to $50 million in annual sales. The Firm looks for profitable, US-based companies where additional capital can help continue expansion opportunities. Mercato Partners is based in Salt Lake City, Utah.

DEAL STATS #
Overall 27 of 29
Sector (Business Services) 1 of 1
Type (Venture) 14 of 16
State (Nevada) 1 of 1
Country (United States) 26 of 28
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-02 Beam

Columbus, Ohio, United States

Beam is a digital dental benefits provider that incorporates dental hygiene behavior into policy pricing, combining an easy-to-use online insurance platform, AI-powered underwriting, and the connected Beam Toothbrush for better overall wellness. Beam was founded in 2012 and is based in Columbus, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-12 Klover

Chicago, Illinois, United States

Klover is a data acquisition and monetization company providing digital marketers access to robust cookie-less consumer data via an app-based consumer fintech platform. Klover was founded in 2019 and is based in Chicago, Illinois.

Buy -
Mergr

Product

Company

Legal