Investment Summary

Mercato Partners Invests In Atomic

On March 3, 2022, growth capital firm Mercato Partners invested in financial services company Atomic

Investment Highlights
  • This is Mercato Partners’ 2nd transaction in the Financial Services sector.
  • This is Mercato Partners’ 28th transaction in the United States.
  • This is Mercato Partners’ 17th transaction in Utah.

Investment Summary
Date 2022-03-03
Target Atomic
Sector Financial Services
Investor(s) Mercato Partners
Deal Type Venture

Target

Atomic

Cottonwood Heights, Utah, United States
Atomic’s payroll APIs enable consumers to connect their payroll accounts to a third-party banking app to set up or switch direct deposit payments and to access financial data for income and employment verifications. Atomic was founded in 2019 and is based in Cottonwood Heights, Utah.

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Investor(S) 1

Investor

Mercato Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
Size Small
Type Sector Agnostic
DESCRIPTION

Mercato Partners is a private equity firm focused on later stage growth capital financings. Mercato generally targets minority investments in high growth technology and consumer businesses with $5 to $50 million in annual sales. The Firm looks for profitable, US-based companies where additional capital can help continue expansion opportunities. Mercato Partners is based in Salt Lake City, Utah.

DEAL STATS #
Overall 29 of 29
Sector (Financial Services) 2 of 2
Type (Venture) 16 of 16
State (Utah) 17 of 17
Country (United States) 28 of 28
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-12 Klover

Chicago, Illinois, United States

Klover is a data acquisition and monetization company providing digital marketers access to robust cookie-less consumer data via an app-based consumer fintech platform. Klover was founded in 2019 and is based in Chicago, Illinois.

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