Venture • Financial Services

Mercato Partners Invests In Atomic

On March 3, 2022, growth capital firm Mercato Partners invested in financial services company Atomic

Investment Context
  • This is Mercato Partners’ 2nd transaction in the Financial Services sector.
  • This is Mercato Partners’ 26th transaction in the United States.
  • This is Mercato Partners’ 15th transaction in Utah.

Explore All 103 Venture Financial Services Deals - Search the Database Free


Investment Summary

Date March 3, 2022
Target Atomic
Sector Financial Services
Investor(s) Mercato Partners
Deal Type Venture

Target Company

Atomic

Cottonwood Heights, Utah, United States
Atomic’s payroll APIs enable consumers to connect their payroll accounts to a third-party banking app to set up or switch direct deposit payments and to access financial data for income and employment verifications. Atomic was founded in 2019 and is based in Cottonwood Heights, Utah.
Explore More Deals

Browse All 215,158 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Investor Overview 1

Investor

Mercato Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2007
Size Small
Type Sector Agnostic
DESCRIPTION

Mercato Partners is a private equity firm focused on later stage growth capital financings. Mercato generally targets minority investments in high growth technology and consumer businesses with $5 to $50 million in annual sales. The Firm looks for profitable, US-based companies where additional capital can help continue expansion opportunities. Mercato Partners is based in Salt Lake City, Utah.


Deal Context for Investor #
Overall 27 of 27
Sector: Financial Services 2 of 2
Type: Venture 14 of 14
State: Utah 15 of 15
Country: United States 26 of 26
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-12 Klover

Chicago, Illinois, United States

Klover is a data acquisition and monetization company providing digital marketers access to robust cookie-less consumer data via an app-based consumer fintech platform. Klover was founded in 2019 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-21 MNTN

Austin, Texas, United States

MNTN provides advertising software for brands to drive measurable conversions, revenue, site visits, and more through the power of television. The company's Performance TV is a Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns. MNTN was founded in 2010 and is based in Austin, Texas.

Sell -