Investment Summary

Mentha Capital Invests In Touch Incentive

On November 3, 2021, private equity firm Mentha Capital invested in marketing company Touch Incentive

Investment Highlights
  • This is Mentha Capital’s 2nd transaction in the Marketing sector.
  • This is Mentha Capital’s 27th transaction in the Netherlands.

Investment Summary

Date 2021-11-03
Target Touch Incentive
Sector Marketing
Investor(s) Mentha Capital
Deal Type Growth Capital

Target

Touch Incentive

Barendrecht, Netherlands
Touch Incentive is a specialist in loyalty, incentive, and promotion services. Touch Incentive focuses on promotions, customer and employee satisfaction programs, and loyalty marketing and is supported by specific software. Touch Incentive was founded in 1999 and is based in Barendrecht, Netherlands.

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Investor(S) 1

Investor

Mentha Capital

Amsterdam, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 50M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Mentha Capital BV is a private equity firm focuses on acquiring small and mid-sized market companies located Netherland, primarily in Benelux. The Firm looks to invests in companies with revenues of €20 - €150 million and EBITDA of €2.5 - €20 million. It firm usually aims for majority stakes although in specific cases it participates in club-deals. The Firm target companies operating in the fields of manufacturing, services & distributions, trade wholesale, retail, consumer goods/services and leisure. Prospective transaction situation includes MBOs, MBIs, growth capital, secondary buyouts and corporate spin-offs. Mentha Capital BV was formed in 2006 and is based in Amsterdam.


DEAL STATS #
Overall 34 of 44
Sector: Marketing M&A 2 of 3
Type: Growth Capital M&A Deals 7 of 14
Country: Netherlands M&A 27 of 34
Year: 2021 M&A 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-28 kleertjes.com

Doetinchem, Netherlands

kleertjes.com is a e-commerce company that sells branded clothes, shoes and accessories in the mid and high end segment of children’s wear market. kleertjes.com was founded in 2003 and is based in Doetinchem, Netherlands.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-08 HB Returnable Transport Solutions

Utrecht, Netherlands

HB Returnable Transport Solutions is a logistics asset owner and service provider in the food and beverage supply chain. HB focuses on rental, washing, returns handling and management of various RTIs (CBL crates, pallets, pallet boxes, home delivery crates, and others). HB Returnable Transport Solutions is based in Utrecht, Netherlands.

Sell -