M&A Deal Summary

Mentha Capital Acquires Human8

On September 27, 2018, private equity firm Mentha Capital acquired marketing company Human8

Acquisition Highlights
  • This is Mentha Capital’s 1st transaction in the Marketing sector.
  • This is Mentha Capital’s 3rd transaction in Belgium.

M&A Deal Summary

Date 2018-09-27
Target Human8
Sector Marketing
Buyer(s) Mentha Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Human8

Ghent, Belgium
Human8 is a new generation agency stretching boundaries of marketing research. Helping global brands become locally relevant. Human8 was founded in 1997 and is based in Ghent, Belgium.

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Buyer(S) 1

Buyer

Mentha Capital

Amsterdam, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 50M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Mentha Capital BV is a private equity firm focuses on acquiring small and mid-sized market companies located Netherland, primarily in Benelux. The Firm looks to invests in companies with revenues of €20 - €150 million and EBITDA of €2.5 - €20 million. It firm usually aims for majority stakes although in specific cases it participates in club-deals. The Firm target companies operating in the fields of manufacturing, services & distributions, trade wholesale, retail, consumer goods/services and leisure. Prospective transaction situation includes MBOs, MBIs, growth capital, secondary buyouts and corporate spin-offs. Mentha Capital BV was formed in 2006 and is based in Amsterdam.


DEAL STATS #
Overall 22 of 44
Sector: Marketing M&A 1 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 17 of 22
Country: Belgium M&A 3 of 4
Year: 2018 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-01 Binz

Lorch, Germany

Binz is a premium manufacturer of special vehicles, extended limousines elongated chassis, funeral vehicles, official vehicles and ambulances. Binz was founded in 1936 and is based in Lorch, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-07 Lucardi

The Hague, Netherlands

Lucardi is a retail chain with 100 stores a wide range of gold and silver jewelry, watches and accessories are sold for every budget at affordable prices. Lucardi was founded in 1985 and is based in The Hague, Netherlands.

Buy -