Investment Summary

Medina Ventures Exits Booker Software

On March 12, 2018, MindBody invested in software company Booker Software from Medina Ventures

Investment Highlights
  • This is MindBody’s 2nd transaction in the Software sector.
  • This is MindBody’s 7th transaction in the United States.
  • This is MindBody’s 1st transaction in New York.

Investment Summary

Date 2018-03-12
Target Booker Software
Sector Software
Investor(s) MindBody
Sellers(s) Medina Ventures
Deal Type Add-on Acquisition
Advisor(s) Raymond James - Investment Banking (Financial)
Gunderson Dettmer (Legal)

Target

Booker Software

New York, New York, United States
Booker Software, Inc. is a provider of technology platform in service commerce, delivering an end-to-end platform for business owners to compete in the rapidly growing market for local services. Booker Software was founded in 2010 and is based in New York, New York.

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Investor(S) 1

Investor

MindBody

San Luis Obispo, California, United States

Category Company
Founded 2001
Sector Software
Employees1,000
Revenue 101M USD (2015)
DESCRIPTION

MindBody is a technology platform for the fitness, beauty and wellness services industries. Local entrepreneurs worldwide use MINDBODY’s integrated software and payments platform to run, market and build their businesses. Consumers use MINDBODY to more easily find, engage and transact with fitness, wellness and beauty providers in their local communities. MindBody was formed in 2001 and is based in San Luis Obispo, California.


DEAL STATS #
Overall 7 of 10
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 7 of 10
State: New York M&A 1 of 3
Country: United States M&A 7 of 10
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-20 FitMetrix

Atlanta, Georgia, United States

FitMetrix, Inc. is a developer of performance tracking software solutions designed to help wellness businesses increase retention, and provide wellness seekers with an engaging, more interactive fitness experience. FitMetrix is based in Atlanta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-07 Bowtie Labs

New York, New York, United States

Bowtie Labs, Inc. is an automated AI-driven virtual receptionist solution for appointment-based businesses. Bowtie automatically books clients, answers questions and enables live chat over SMS and web. Bowtie Labs, Inc. was founded in 2016 and is based in New York City.

Buy -

Seller(S) 1

SELLER

Medina Ventures

Coral Gables, Florida, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 2012
Size Small
Type Sector Focused
DESCRIPTION

Medina Capital is a venture capital firm focused on growth investments in companies that offer software-enabled technologies in the cybersecurity, big data analytics, and cloud computing markets. Medina Capital looks to invest $10 to $20 million per transaction and will consider majority or minority positions. Medina Capital was formed in 2012 and is based in Coral Gables, Florida.


DEAL STATS #
Overall 6 of 7
Sector: Software M&A 5 of 5
Type: Add-on Acquisition M&A Deals 6 of 6
State: New York M&A 1 of 1
Country: United States M&A 6 of 7
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-04 Brainspace

Addison, Texas, United States

Brainspace is a developer of software for text analytics, e-discovery, digital investigations and defense intelligence. Brainspace is based in Addison, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-16 Cyxtera

Coral Gables, Florida, United States

Cyxtera engages in data center colocation and interconnection services. The company operates a footprint of more than 60 data centers around the world, providing services to more than 2,300 leading enterprises and U.S. federal government agencies. Cyxtera was founded in 2017 and is based in Coral Gables, Florida.

Sell -